George Nowik Pt 3: The Art of Voiceover - From Auditions to Authenticity

Good Life Stories

"You have to be as authentic as you can possibly be. And any of that baggage weighing you down completely obliterates your authenticity."

George Nowik continues to share and today he describes his journey into voice acting. From his early days recording phone system prompts in an unventilated closet to landing national ad campaigns, George shares insights into the evolution of the voiceover industry and what it truly takes to succeed.

With over 20 years of experience, George dispels common misconceptions about voice acting, explaining how the industry has shifted from traditional "announcer voice" to a more conversational, authentic style. He discusses the challenges of retraining his naturally resonant voice to meet modern commercial demands and the importance of acting skills over simply having "a good voice."

The conversation delves into the competitive nature of the industry, with George revealing surprising statistics about the number of voice actors and the complex selection process for commercial work. He shares valuable insights about the psychological aspects of the work, drawing interesting parallels between voice acting and sales, emphasizing the importance of authenticity and storytelling in both fields. Through his journey from recording corporate narration and video games to landing national commercial campaigns, George provides a compelling look at the realities of the voiceover industry.

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