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From Lead Collection to Fan Creation - Guiding Learners Through Your Graduate Programs Learner Journey The Program Management View
Manage episode 431057156 series 2136609
Once learners realize a learning need, they usually start a journey to address it. Many times, the journey starts out as self-directed and, at some point, it transitions to a guided journey. When a graduate degree program is involved, much of the self-directed journey planning starts with a web browser and an internet search. And during any stage of their search, learners may evaluate multiple journeys, all created by competing graduate programs.
The journey the learner ultimately selects is likely the one with the best guidance throughout each leg of the journey they are exploring. From a graduate program management view, the best guidance is likely provided by a journey organized around three systems:
- Lead Collection,
- Learner Conversion, and
- Fan Creation.
Designing and managing the journey with a systems approach facilitates the coordination of the program’s moving parts and components, which helps ensure learners receive the guidance they seek at each phase of any journey they are exploring. Let me give you an overview of each system and show you how they all connect.
16 פרקים
From Lead Collection to Fan Creation - Guiding Learners Through Your Graduate Programs Learner Journey The Program Management View
Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler
Manage episode 431057156 series 2136609
Once learners realize a learning need, they usually start a journey to address it. Many times, the journey starts out as self-directed and, at some point, it transitions to a guided journey. When a graduate degree program is involved, much of the self-directed journey planning starts with a web browser and an internet search. And during any stage of their search, learners may evaluate multiple journeys, all created by competing graduate programs.
The journey the learner ultimately selects is likely the one with the best guidance throughout each leg of the journey they are exploring. From a graduate program management view, the best guidance is likely provided by a journey organized around three systems:
- Lead Collection,
- Learner Conversion, and
- Fan Creation.
Designing and managing the journey with a systems approach facilitates the coordination of the program’s moving parts and components, which helps ensure learners receive the guidance they seek at each phase of any journey they are exploring. Let me give you an overview of each system and show you how they all connect.
16 פרקים
כל הפרקים
×1 From Lead Collection to Fan Creation - Guiding Learners Through Your Graduate Programs Learner Journey The Program Management View 4:59
1 From First Encounters to Lifelong Advocacy: Navigating the Learner’s Journey in a Graduate Program–The Learner View 5:25
1 The Future of Business Education - A Conversation with Dean Mauro F. Guillén, Cambridge Judge Business School 56:48
1 How Graduate Program Leaders can Prepare their Programs for 2030 and Beyond 59:42
1 Virtual Reality - MBA Students at Temple University's Fox School of Business - Bora Ozkan Interview 36:52
1 Georgia State University's New MS-HRM Program - How They Made Program Management Simple 27:06
1 Georgia State University's New MS-HRM Program - How They Did It 29:45
1 Driving Better Experiences & Outcomes in Industry-Engaged Experiential Learning 56:28
1 #005: Selecting Companies and Designing Engagements When Offering Project-Based Experiential Learning 54:30
1 #004 Eastern Kentucky University Used Extensive Research to Achieve What Many See as Impossible - A New MBA Program! 56:37
1 #003 How to Implement & Use Chatbots for Graduate Program Recruiting & Enrollment Webinar 06142018 39:14
1 #002: Makini Allwood--Social Media Usage at Chicago Booth EMBA 34:11
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