How Coming from Contribution Brings You Referrals

Greater Park City Real Estate Careers Blog with Nancy Seraphin

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Today, we’re going to discuss coming from contribution. What does that mean? Think of a concierge in a fine hotel. You look to that person to make your experience as memorable as possible. If you bring that same level of service to any prospect you meet, an existing client will reward you time and time again with referrals.

Think about what your clients will want to do when they are in town. It’s all about creating experiences and memories with their families. The more you can get ahead of that, the more you’ll be the center of any emotional decision.

When it comes to buying a resort property, it’s a very emotional decision. Buyers can make the decision after a stellar day of backcountry skiing in knee-deep powder. If you were the one that recommended the guide service that got them skiing, or if you recommended a great in-home massage therapist or really talented babysitter, who will they think of first when they think of real estate?

That’s right, they’re going to think of you. If you always look at it as coming from contribution, meaning you’re providing the information without any expected outcome, the referrals are just going to come pouring in.

How do you do this? First of all, since we are in a resort climate, our offerings differ as the calendar changes. Right now, you should be talking about what’s going on in the summer. Know when your clients and prospects are visiting. Give them some information prior to their trip so they’re ready. It can be very overwhelming to decide what to do in Park City, so provide some really unique options.

You should have some demographic information on your clients, like the ages of their kids or grandkids. Find out if they prefer symphonies to rock concerts. Get to know them on that level and you will definitely establish loyalty.

If you come from contribution it shows that you really want them to have a great experience, and great experiences lead to great emotions. I also suggest that as you refer them to these unique resources, be sure to let the vendors know that you referred this person to them with a personal note, email, or text. Then you solidify a relationship with those vendors.

Coming from contribution can have a magnifying effect on your business. If you have any questions, give me a call or send me an email. I would be happy to help you!