Ep 17 - Vikas Bhambri - How marketing & sales can better partner to improve GTM & customer experience

GROW B2B FASTER

In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Vikas Bhambri, SVP at Kustomer ($137m in funding).
That's in it for you
1. Kustomer’s unique organizational structure and Vikas special role of overseeing the whole customer lifecycle and experience
2. Vikas holistic view on account-based marketing and its potential for triggering innovation
3. How to leverage the breadth of your business and ensure efficient cross-department collaboration
4. How to create content to arm your primary buyer for successfully selling your product internally
5. Why customers and sales should drive strategy together and the importance of a mutual action plan
About Vikas
Since 2017, Vikas has been the SVP at Kustomer, leading all of the sales & customer experience functions at Kustomer, including Sales, Alliances, Operations, Technical Pre-Sales, Customer Success, Services, and Support. It is a privilege to lead this amazing team and to serve our customer base. He spent the first years of his career as a Software/Sales Engineer and System Consultant before working for 7 years as a Solution Consultant and later Solutions Director at Oracle. He appeared as the guest
About Kustomer
Kustomer is the omnichannel SaaS CRM platform reimagining enterprise customer service to deliver standout experiences. It scales to meet the needs of any contact centre and business by unifying data from multiple sources, enabling companies to deliver service and support through a single timeline view. Kustomer is the core platform of some of the leading customer service brands like Ring, Glovo, Glossier, Sweetgreen, Away, Rent the Runway and UNTUCKit. The company was founded in 2015 and is headquartered in New York.
Shownotes
Find Vikas on LinkedIn

If you know anybody that is looking for a new challenge, Kustomer's career's page is a good place to start.

Vikas mentioned Erica Schultz as a potential next guest on our podcast. She is his former boss and a mentor who’s you know the president of field operations.

Vikas' favourite business leader is Tomasz Tunguz, Managing Director at Redpoint Ventures

Vikas' favourite business book is "Start with Why" by Simon Sinek

Vikas is a big fan of meditation and uses the meditation app Headspace for his daily practice.