Ep 19 - Niels Turfboer - How to build and leverage a B2B sales motion through channel partners

GROW B2B FASTER

In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Niels Turfboer, former Managing Director and co-founder NL & UK at Spotcap ($112m funding).
That's in it for you
1. How to save costs by investing in recruiting when building up a company
2. Spotcaps's sales channel with a 92% conversion rate
3. How to really understand your customer's profile
4. 3 key learnings from building a B2B startup
About Nils
Nils is an all-around C-level executive and Fintech entrepreneur. From 2015 to 2020, he worked on Spotcap as co-founder of the Netherland & UK unit, where he helped exit the Netherland unit of the company. Now he is on the advisory board of three different companies.
About Spotcap
Spotcap empowers SMEs with tailored finance, allowing them to focus on their business.
The company operates as a direct lender to SMEs in the United Kingdom, Spain, Australia, and New Zealand where they offer promising businesses access to flexible finance. Spotcap’s online application is straightforward and can be completed in as little as five minutes, either online or in collaboration with a financial advisor, broker, or accountant.
Spotcap was founded in 2014 and is headquartered in Berlin.
Shownotes
Find Niels on LinkedIn
Niel’s former company Spotcap
Niel’s method for keeping his mind sharp: Go outside for at least an hour with the phone switched off
Niel’s favorite Business leader: Jack Welch from GE