Is Having a “Broad Audience” The Secret to Podcasting Success? Interview with Frank Rich

Growth Triggers

Want to learn how to monetize your podcast for free? ➡️ https://www.top10podcasts.com/money

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Experimenting with podcast growth and marketing strategies is costly.

I've been in the podcasting game for nearly a decade and have worked on over 500 shows.

I've seen trends come and go, and I’ve also seen what sticks, and what works. The tried and tested and true.

One of the top things I see working over and over again is the wide audience, narrow lens approach. Because guess what? If you are talking to everyone, you’re talking to no one.

Frank Rich, author, entrepreneur, and men's health coach, joins today’s conversation and shares his experience hosting The Super Human Life podcast. Providing value-based content with an entertainment hook has helped Frank grow his audience significantly.

We also share insights on how to start a podcast and make money through sponsorships, high tickets, the hot seat method, and the content upgrade funnel.

Join us for this and more!

In This Episode:

00:00 Intro

01:11 The common traits of successful podcasters

03:15 How to overcome the hurdles of starting your podcast

04:41 Is the podcasting industry saturated?

05:45 How to apply the wide audience, narrow lens growth strategy

11:07 The impact of 2020 on podcasting trends

12:10 What makes a good podcast show?

16:43 The importance of a clear vision and direction for your show

19:49 Why planning for a new episode is crucial

21:52 Is it better to go guest style or solo when starting a podcast?

24:45 Top 4 monetization strategies to earn from your podcast

28:08 Who should (and shouldn't) start a podcast

32:39 Why adding video to your audio podcast is important

34:52 The impact of AI and technology on podcasting

36:53 The essentials and budget for starting a podcast

40:15 The future of podcasting and potential regulations

46:47 Leveraging content across platforms

52:16 Why everyone should have a podcast in 2024

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📱 CONNECT with me on Instagram 📱

► https://www.instagram.com/luisryandiaz/

Need help launching, growing, or ranking your podcast? Apply to work with us below.

► https://www.top10podcasts.com/start

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CONNECT with Frank Rich:

► Website - https://www.thesuperhumanlifepodcast.com/tshlhome

► Instagram - https://www.instagram.com/coachfrankrich/

► YouTube - https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzo

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🏆 My Goal & A Little About Me 🏆

My goal is to share strategies on how to use video podcasting to grow your online presence and business.

My first try at podcasting FAILED after 14 episodes…But I tried again (after months of studying and planning) and went from 0 to 19k downloads/month.

Could I be on to something? I tried yet again but this time for someone else. I took that show from 20k downloads a month to 110k PER MONTH in 10 months.

And that’s where it took off.

Since then, my team and I have helped thousands of podcasters, and launched over 170 podcasts for clients through our agency and consulting programs.

I want to help YOU, whoever you are out there reading this, make money with your podcast and hopefully change your life and business for the better. 🚀

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