Monetising Creative Passion with Creatively Squared
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Welcome to this episode of Hard Mode featuring the Founders of Brisbane based visual content production platform Creatively Squared - Ruth Stephensen and Scott Thomas.
Companies like Johnson & Johnson, Unilever, Heineken and Google use the Creatively Squared platform to maximise their content budget and create original photos and videos at scale, via a highly engaged network of content creators who are a crucial part of the platform.
We talk about their experience building this three sided marketplace - flying around the world in the initial days to grow an enterprise client base, growing a business and a family together at the same time and helping creators monetise their passions.
Talking points:
- Creating a company from a community
- Ultra-affordability for everyday creatives to get started
- Developing a three sided marketplace between brands and creators
- The view on creating a category
- Where we are heading from a visual creative perspective
- Helping creators monetise their skills
- Can’t replace the value of face to face interactions with enterprise customers
- Some particularly hard mode moments
- Some insight into running a bootstrapped startup with your partner as a co-founder
- Loving the wins in the business
- What does the future look like?
Links:
- Creatively Squared
- Bootstrappers.com - How This Couple Built a $1 Million Life-Friendly Startup That Helps Visual Storytellers Monetize Their Passions
- Cisco
- Drift
- Heineken
- Johnson & Johnson
- Shopify
- Tractor Ventures
Online:
Creatively Squared on Instagram: @creativelysquared
Creatively Squared on Twitter: @creativelysqrd
Follow Tractor Ventures on Twitter: @tractorventures
This episode was hosted by Garry Williams: @gwilliamsALTS
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