E13: Operationalising Your Messaging with Munyaradiz Hoto, Director of Digital Marketing @ Foundry

Heresy

Struggling to get your message to truly connect with prospects?

Munyaradiz Hoto, Director of Digital Marketing at Foundry and London Revenue Collective teammate, breaks down how to operationalise your messaging for maximum impact.
In this episode, you’ll learn:

• Why traditional prospect qualification is often misleading

• Why most deals aren’t lost in competitive bake-offs

• How to help prospects uncover their “undiscovered needs”

• Techniques to destabilise “preference stability” and displace existing solutions

• How to address objections tied to “anticipated regret”

Whether you’re an individual contributor, manager, or exec, this episode is packed with game-changing sales insights.