E14: Jason Lemkin’s No-BS Guide to Building a SaaS Sales Machine

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Jason Lemkin — SaaStr founder, serial entrepreneur, and investor — joins Dimitar for a candid, practical deep dive on building a high-performing SaaS sales engine.

First, hear Jason’s story — from his early career and first two exits to the hard lessons learned along the way.
Then get actionable advice on:

• Why founder-led sales is critical

• The importance of closing your first 10 deals before hiring salespeople

• What to look for (and avoid) in your first Account Executives

• When and which type of VP Sales to hire

• Whether to hire VP Sales or VP Marketing first

• When to start building your Customer Success team

• Jason’s top sales tips to scale fast and smart

If you’re serious about scaling SaaS sales, this episode is a must-listen.