149. Persuasion Simplified: Cracking the Conversion Code

High Conversion Health Marketer

Player FM - Internet Radio Done Right

11 subscribers

הוסף לפני two שנים

תוכן מסופק על ידי Linda Melone. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Linda Melone או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

1
Dave Ramsey: 5 Stages to Build and Scale a Business That Lasts | Entrepreneurship | E344 1:03:38

לפני 22 ימים1:03:38

הפעל מאוחר יותר

רשימות

לייק

אהבתי

1:03:38

Too many entrepreneurs get stuck on the business treadmill, hustling nonstop, unable to scale, and unknowingly stalling their growth. That’s where Dave Ramsey began. After crashing into $3 million in debt, he rebuilt from scratch, turning a small radio program into a national show with millions of listeners. With over three decades of experience in entrepreneurship, business growth, and content creation, he knows what it takes to build a lasting business. In this episode, Dave reveals the six drivers of long-term success, the five key stages of startup growth, and how he balances life as an entrepreneur and a content creator. In this episode, Hala and Dave will discuss: (00:00) Introduction (00:23) The Core Principles of Financial Freedom (05:42) Adapting to Change as a Content Creator (09:22) Balancing Content Creation and Entrepreneurship (12:34) How to Create a Clear Path in Business (15:19) The Truth About Starting a Business Today (18:22) The Six Drivers of Business Success (26:20) Shifting From Tactical to Strategic Thinking (29:44) The Five Stages of Business Growth (41:10) Leading with Care, Clarity, and Accountability (47:10) Identifying the Right Leadership Skills (48:35) Starting a Media Business as an Entrepreneur Dave Ramsey is a personal finance expert, radio personality, bestselling author, and the founder and CEO of Ramsey Solutions. Over the past three decades, he has built a legacy of helping millions achieve financial freedom. As the host of The Ramsey Show , Dave reaches more than 18 million listeners each week. He is the author of eight national bestselling books. His latest, Build a Business You Love , helps entrepreneurs navigate growth and overcome challenges at every stage. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify OpenPhone: Streamline and scale your customer communications with OpenPhone. Get 20% off your first 6 months at openphone.com/profiting Airbnb - Find yourself a co-host at airbnb.com/host Indeed - Get a $75 sponsored job credit at indeed.com/profiting RobinHood - Receive your 3% boost on annual IRA contributions, sign up at robinhood.com/gold Factor - Get 50% off your first box plus free shipping at factormeals.com/factorpodcast Rakuten - Save while shopping at rakuten.com Microsoft Teams - Stop paying for tools. Get everything you need, for free at aka.ms/profiting LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/profiting Resources Mentioned: Dave’s Book, Build a Business You Love: bit.ly/BuildaBusinessYouLove Dave’s Website: ramseysolutions.com Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Side Hustle, Passive Income, Online Business, Solopreneur, Networking.…

לפני שנה 11:21

MP3•בית הפרקים

Do you know the persuasion tactic that increases conversions by 34%? Or one so powerful you probably fall for it even when you spot it. In this episode, certified conversion copywriter Linda Melone reveals seven powerful behavioral psychology tactics designed to enhance conversion rates. The episode begins with an overview of the role of emotional triggers in decision-making and transitions into practical strategies such as leveraging cognitive dissonance, appealing to fear and hope, and using social proof to create urgency.

*****

Want more copywriting conversion strategies and tips like this? Sign up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/

Follow Linda on all her socials: https://linktr.ee/lindamelone

*****

140 פרקים

#Business #Marketing #Linda Melone #Fitness #B2B Marketing

149. Persuasion Simplified: Cracking the Conversion Code

High Conversion Health Marketer

11 subscribers

published לפני שנה

שתפו

MP3•בית הפרקים

*****

Want more copywriting conversion strategies and tips like this? Sign up for Linda's weekly newsletter: https://thecopyworx.com/newsletter/

Follow Linda on all her socials: https://linktr.ee/lindamelone

*****

140 פרקים

#Business #Marketing #Linda Melone #Fitness #B2B Marketing

כל הפרקים

High Conversion Health Marketer

1
167. How to Write Irresistible Emails & Newsletters 12:35

לפני 7 ימים12:35

12:35

If your retention strategy starts and ends with a promo email the moment your numbers dip, it’s time for a smarter approach. In this episode of The High Conversion Health Marketer , I’m breaking down the overlooked differences between a marketing email and a newsletter - and how each plays a specific role in keeping gym members engaged. You’ll walk away with: Real-life examples of each format (for the same topic!) Curiosity-driven subject lines that actually get opened Proven tactics to build emotional connection through email Behavioral psychology insights that reduce member churn Consider this your strategic playbook for copy that connects and converts. ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

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166. Upgrade Your Copy with This Curiosity Tactic 7:59

לפני 14 ימים7:59

7:59

If your bullet points aren't finding your target audience, this one change will ensure they never miss again. You’ll learn how to turn yawn-worthy, plain-Jane bullet points into fascinations. In this episode, you’ll discover: ✔️ Why most bullet points fall flat (and what to do instead) ✔️ A simple 3-step formula to turn facts into curiosity-packed fascinations ✔️ Real-life examples ✔️ How to use this strategy for emails, sales pages, IG captions—everywhere Whether you’re writing for a product, a program, or your own personal brand, this one tweak can transform your copy from skimmed and skipped to read and remembered. 🔔 Don’t forget to subscribe for more tips on copy that connects, captivates, and converts! ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

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165. Transform Your Swipe Folder Into a Copy Generator with AI 13:32

לפני 21 ימים13:32

13:32

What if your swipe file could think, brainstorm and adapt to your exact niche? I’ll show you how to use AI to extract brilliance from your favorite ads -and turn them into made-for-you original copy. ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

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164. 5 Powerful, Fitness-Inspired Conversion Boosters 12:56

לפני 28 ימים12:56

12:56

Getting in shape and writing high-converting copy share many common traits. Wait, what?? In this episode, I break down 5 fitness-inspired marketing tips to help you flex your message, cut the fluff, and sell smarter. ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

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לפני 5 weeks12:24

12:24

In this episode of The High Conversion Health Marketer Podcast , I’ll show you how to sharpen your observational skills so you can turn everyday frustrations, odd encounters, and even gym annoyances (yes, including the guy who refuses to wipe down his equipment) into high-converting copy and engaging content. You’ll learn: ✅ The secret behind observational copywriting (and why Seinfeld mastered it first) ✅ How to spot eureka idea moments in everyday conversations, social media rants, and real-life moments ✅ Why keeping an "Annoyance Journal" can lead to viral posts ✅ A simple three-step technique to train your brain to capture ideas effortlessly If you’ve ever struggled to come up with fresh, engaging content, this episode will change the way you see the world. ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

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162. 9 Copywriting Red Flags 12:40

לפני 6 weeks12:40

12:40

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High Conversion Health Marketer

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161. Two Storytelling Frameworks that Hook Your Audience 26:41

לפני 7 weeks26:41

26:41

How do you turn personal struggles into powerful marketing stories? In this episode, former actor turned storytelling coach Will Greenblatt shares how he went from starring in movies as a child to helping brands craft compelling narratives. After facing personal tragedy and a life-altering back injury, Will discovered the healing power of the mind. And, more importantly, the secret to authentic storytelling. Discover why generic marketing speak falls flat , how to use emotional details to connect with your audience, and why concise, impactful storytelling wins every time . Plus, you'll walk away with actionable takeaways to start crafting your own unforgettable brand stories today. ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Find Will here: Linkedin: https://www.linkedin.com/in/willgreenblatt/ Newsletter: https://greenblast.beehiiv.com/ Community: https://www.skool.com/speakingheroes/about ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

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160. Binge-Worthy Case Studies Using the Netflix Effect 14:40

לפני 8 weeks14:40

14:40

Ever stayed up way too late watching a Netflix drama, promising yourself “just one more episode” until suddenly it’s 3 AM? That’s the power of great storytelling. Now imagine if your case studies had that kind of pull. Could your audience binge-read your success stories? In this episode, I’m showing you exactly how to ditch dry, corporate case studies and turn them into can't-miss, edge-of-your-seat narratives. You'll learn: ✅ Why most case studies fail —and how to fix them ✅ The storytelling secrets that make Netflix shows addictive ✅ A step-by-step formula for crafting high-converting case studies ✅ Real-world examples from the health & fitness industry Let's do this! ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

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לפני 9 weeks18:13

18:13

Struggling to land high-paying clients and feel you're stuck accepting any project that comes along? It’s not just your skills that attracts premium clients, it’s your mindset. In this episode, I break down the real reason you’re stuck with low-paying gigs and the shifts that helped me attract $5K+ clients. We’ll cover pricing confidence, positioning yourself as a premium service provider, and handling objections like a pro. If you’re ready to charge what you’re worth, this one’s for you. ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

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158. The Secret to Sticky Marketing: IKEA Effect 14:40

לפני 10 weeks14:40

14:40

What does an egg and furniture assembly have to do with sticky marketing? Turns out - a lot. In this episode of High Conversion Health Marketer , Linda Melone examines the cognitive bias known as the IKEA effect. You'll hear about its surprising role in boosting customer loyalty and sales. You'll also discover how a simple change, like Betty Crocker asking home bakers to add an egg, can take your marketing results to new levels. Linda shares three practical ways to apply this psychological bias through interactive content, product customization, and member-driven programs. Stick around for actionable takeaways designed to keep your audience invested, engaged, and coming back for more. Let's go! ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

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157. The Copy Strategy that Boosts Customer Loyalty by 74% 12:36

לפני 11 weeks12:36

12:36

What if your copy could practically write itself - and send customer loyalty through the roof while it’s at it? Yup, it’s archetypes. In this episode, we’ll uncover how tapping into your brand’s core personality can transform your messaging into a connection magnet. You’ll learn how to: ✅ Identify your brand’s archetype for instant clarity on your voice and tone ✅ Write copy that triggers emotional responses your audience craves ✅ Blend archetypes for a unique brand personality that’s impossible to ignore Whether you’re a hero, a rebel, or a caregiver, this episode will show you how to find your brand's personality and use it to your biggest advantage. ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

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156. Are You Persuading or Manipulating? Ethical Copywriting Explained 15:31

לפני 12 weeks15:31

15:31

Are you persuading your audience with your copy -or pushing into cringe, manipulation territory? You may be unaware you're stepping over that line. In this episode, we dive into the slippery slope between persuasive and manipulative copywriting, using Dr. Robert Cialdini’s six principles of persuasion as our ethical compass. We uncover how to craft messaging that connects and converts without resorting to deceptive tactics. We’ll explore real-world examples of reciprocity, social proof, scarcity, and more. You'll understand where persuasion helps and manipulation hurts. If you want to build trust, boost conversions, and sleep soundly at night, this one’s for you. ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

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155. Why 58% of Copywriters Fail... How To Beat the Odds 16:44

לפני 13 weeks16:44

16:44

Why do more than half of freelance writers make less than $10K a year? Is it bad clients, burnout, or just lack of expertise? In this episode, I break down the real reasons most copywriters fail and share ways to help you avoid the most common traps and build a thriving copywriting career. If you're tired of the hype and ready for real talk (and real results), this one's for you. Let’s get into it. ****** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

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154. Break These 6 Copy Rules to Catapult Your Engagement 15:08

לפני 14 weeks15:08

15:08

The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE . https://lindamelone.gumroad.com/l/hrewr ***** Are you a copywriting rebel? If so, it could work in your favor. Truth is, outdated copywriting rules could be holding your business back. In this episode of The High Conversion Health Marketer , you'll learn why the so-called “gospel” rules of copywriting are long overdue for a major makeover. From the myth that all copy must be short to surprising insights about jargon (yes, it can work!), Linda unpacks six rules you should reconsider—and maybe toss out altogether. Whether you’re a health or fitness marketer, learn how to create copy that connects, captivates, and converts without getting stuck in outdated formulas. If you’ve ever felt torn between following the rules and following your gut, this episode is for you. ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

High Conversion Health Marketer

1
153. Value Props, Mission Statements & USPs: Unraveled and Strategized 11:02

לפני 15 weeks11:02

11:02

Do you know the difference between a value proposition, mission statement, and unique selling proposition? Sure, there's some overlap. But they differ in crucial ways. Using them interchangeably on your website could be subtly undermining your messaging. Here's how to tell the difference, strategies for the most effective ways to use each of them, and real-world examples to illustrate. ***** Follow Linda on all her socials: www.linktr.ee/lindamelone And subscribe to her weekly newsletter for more exclusive tips: https://thecopyworx.com/newsletter/…

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