From Trade Shows to Pharma Events: A Journey Through Healthcare Marketing

HIT Like a Girl Pod: Empowering Women in Health IT

In this episode, Joy welcomes Paulina Rugg, former Director of Event Marketing at Health Gorilla, as they discuss Paulina's journey from Mexico City to her current role in the healthcare industry. From her fascination with trade shows to navigating the convoluted realm of pharmaceutical events, Paulina shares insights into the multifaceted nature of healthcare and events management.

Episode Highlights:

[00:01:18] Paulina's Experience: Paulina shares her background and experiences since joining the company.

[00:14:02] Event Planning Process: Insights into the detailed planning process for events.

[00:15:28] Measurement Metrics: The importance of measuring event success and outcomes for up to a year.

[00:21:30] Data Management Tool: Use of a voice-to-text tool for efficient data collection & CRM integration.

[00:22:48] Balancing Investments: Challenges of allocating resources effectively in healthcare events.

[00:26:06] Connecting with Paulina: How to follow, connect, or work with Paulina Rugg via LinkedIn.