127: A Conversation with Etch Design Group, Stephanie Nelson & Jessica Nelson redefined their partnership

Hot Young Designers Club | Interior Design Business Podcast

Shaun and Rebecca sit down with Stephanie Nelson and Jessica Nelson from Etch Design Group, a full-service design studio. Stephanie and Jessica share their journey from colleagues to co-founders and how their unique skills and deep trust have allowed them to build a successful business. They also talk about harnessing the power of AI to streamline their design process and push the boundaries of their creativity.

In this episode, they discuss:

• How Stephanie & Jessica met and started Etch Design Group
• How they divide responsibilities in their business
• The importance of communication and mutual support in their partnership
• Building their team gradually, starting with interns and eventually hiring full-time employees as their business grew
• Managing a remote team, trusting their team, and giving them autonomy
• Their fears and misconceptions about AI and embracing and exploring its potential
• AI’s impact on creativity, ethics, and control
• How they use AI to improve their efficiency, creativity, and profitability
• Why they prefer hourly billing and the pros and cons of using a flat rate
• Using AI for design inspiration, visualization, and rendering
• The potential of AI to transform the design industry
• Different AI tools designers can use to enhance their business operations
• Details of their live webinars to help people with various AI tools and techniques

Mentioned:

KBIS: https://kbis.com/

Follow Etch Design Group: https://www.instagram.com/etchdesigngroup/

Check out Etch Design Group online: https://etchinteriordesign.com/

Hear more from Jessica & Stephanie on their podcast: https://podcasts.apple.com/us/podcast/100-lunches/id1727481441

It’s time to discover AI for Interiors online: https://aiforinteriors.com/

Follow them on Instagram: https://www.instagram.com/aiforinteriors/

Check out their podcast: https://podcasts.apple.com/us/podcast/ai-for-interiors/id1734103554

AI Tools Mentioned:

Gemini: https://gemini.google.com/

ChatGPT: https://chat.openai.com/

Midjourney: https://www.midjourney.com/home

Prome AI: https://www.promeai.pro/

Listen back to Crystal Bright in Episode 125 for how she uses AI in her business

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