47. Brad Bao of Lime

How I Got Here - Inside stories behind innovation and startups in travel

It takes a lot to change a mindset that has prevailed for decades. Bikes (and scooters) are, for many people, mostly a thing of enjoyment.

But Lime had other ideas, driven by a desire to rethink the bike as something that can be used for both leisure and commuting, at the same time as doing something positive for urban environments.

The company was in development for a few years before it launched but it seems extraordinary that it has now only really been in existence for nearly four years, such is the strength of the brand and the speed in which it has expanded around the world.

There have been many ups and downs along the way, but co-founders Toby Sun and Brad Bao have stuck to their principles as best as they can.

Bao joins us at the latest guest on How I Got Here.

HIGH is a weekly show produced by PhocusWire and Mozio, aimed at getting the inside stories behind startups and innovation in travel and transportation.

It's hosted by PhocusWire's editor in chief, Kevin May, and Mozio co-founder and CEO David Litwak.

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