Humanized Commerce – Driving Brand Purpose in a Digital World

Human Centered

Episode 24: Humanized Commerce – Driving Brand Purpose in a Digital World

On this episode of Human Centered, host Nick Brunker visits with Jay Picconatto, Head of Global Commerce at General Mills about the importance of humanizing -- and bringing purpose to -- some of the most recognizable brands in the world. They discuss how technology advancements, the COVID pandemic and ever-changing customer behavior have shaped the way he tackles creative marketing challenges. Plus, Jay shares his insight on how winning teams can embrace experimentation to deliver holistic, connected experiences while remaining human-solution oriented at the core.

• Host: Group Director, Experience Strategy, VMLY&R - Nick Brunker
• Guest: Head of Global Commerce - Jay Picconatto

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