[Greatest Hits] The Trouble with That (and other words to cut out of your marketing)

ill communication: copywriting tips & sales strategies for small businesses

In this episode of ill communication, I'm digging into my archive and rebroadcasting one of the top fan-favorite episodes.

This quick episode will help you write stronger, clearer, and more compelling copy by removing one simple word.

We are talking about the trouble with “that.” You may be surprised to find you can eliminate it (and other unnecessary filler words) from most of your copy, and it still reads the same while sounding so much better.

Topics We Cover in This Episode:

• The secret to stop using “that” so much
• Other filler words you can easily remove from your copy
• Why this simple adjustment works so well and keeps your readers engaged

Let's go way back to episode six for the trouble with “that” and other words to cut from your copy!

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Check out CKUA: https://ckua.com/

Listen to episode 99: 3 tips to make business and life easier over the summer: https://www.kimkiel.com/podcast-1/3-tips-to-make-business-and-life-easier-over-the-summer

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