069 - Mike Matuz on Fitness, Marketing, and Digital Disruption

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

“An educated consumer is a plus” - Mike Matuz

In this Conversation We Cover:

- The disruption of the fitness landscape.

- How fitness trainers need to think about their business.

- The role of fitness professionals to their clients.

- Why an educated consumer is a good thing.

- How FSF utilizes gamification to keep clients engaged.

- The direction that fitness is going with the revolution of functional movement.

Mike (@playmakergrp) started working as a personal trainer in several different sports clubs while attending college at Chapman University. There, as a collegiate athlete he used his sports background to create a variety of innovative training systems for his clients. After graduating, Mike received a Bachelor of Science Degree in Marketing from Chapman University along with several National accreditations in health, fitness, nutrition, and wellness.