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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
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071 - Live from IMPACT15, Digital Marketing Manager at Life Fitness, Jeff Sanders
Manage episode 151070495 series 1014290
- How Life Fitness deals with being a Global company
- How to change the marketing message of our company to localize it in specific areas.
- Why it’s important to keep your message consistent across all social channels.
- How Life Fitnss ensues that their messaging never gets annoying
- How playing college football can relate to marketing
Quote:
“Football is a technique game, sometimes it takes extra effort to get it right but once you do everything is easier. It’s the same for marketing” - Jeff Sanders
Jeff Sanders (@JSAND4MAYOR) is the Digital Marketing Manager at Life Fitness. He manages the digital web marketing strategy for the global Life Fitness brand. Since joining the Life Fitness team back in October of 2014, Jeff has defined the roadmap for the web portfolio including 20 international markets. He’s collaborated with the CRM, analytics, and international teams to establish best practices, and he’s played a major role in increasing online revenue and offline impact.
96 פרקים
071 - Live from IMPACT15, Digital Marketing Manager at Life Fitness, Jeff Sanders
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
Manage episode 151070495 series 1014290
- How Life Fitness deals with being a Global company
- How to change the marketing message of our company to localize it in specific areas.
- Why it’s important to keep your message consistent across all social channels.
- How Life Fitnss ensues that their messaging never gets annoying
- How playing college football can relate to marketing
Quote:
“Football is a technique game, sometimes it takes extra effort to get it right but once you do everything is easier. It’s the same for marketing” - Jeff Sanders
Jeff Sanders (@JSAND4MAYOR) is the Digital Marketing Manager at Life Fitness. He manages the digital web marketing strategy for the global Life Fitness brand. Since joining the Life Fitness team back in October of 2014, Jeff has defined the roadmap for the web portfolio including 20 international markets. He’s collaborated with the CRM, analytics, and international teams to establish best practices, and he’s played a major role in increasing online revenue and offline impact.
96 פרקים
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