The How-Tos of Multicultural Marketing with Gregory Curtis of Arecibo

IMpulse - The Influencer Marketing Podcast

Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Gregory Curtis, CEO of Arecibo. Join us as Gregory shares his expertise on multicultural marketing. Delving into what multicultural marketing actually is, how to implement it without appearing opportunistic, and the significance of it when targeting the Gen Z market, this is an episode filled with crucial advice for anyone looking to uplevel their marketing game.

Join us as we:

• Define and emphasise the importance of multicultural marketing
• Examine how marketers can embrace multicultural marketing without appearing opportunistic
• Discuss how Gregory’s diverse background has influenced his approach to marketing
• Highlight the importance of authenticity in influencer marketing campaigns
• Explore how to get started with multicultural marketing
• Delve into whether multicultural will be the new standard
• Shed light on the mental pressure influencers experience

Gregory Cutis is a multicultural marketing expert and media specialist with nearly fifteen years of experience in strategic sales, existing and emerging media, business strategy, and culturally relevant marketing. He is currently the Director of Agency Partnerships at Arecibo where he has spearheaded the revival of Arecibo’s multicultural audience solutions to help brands precisely connect with key segments.

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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so

Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.

Check out the three most downloaded episodes:

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest
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