B2B Email Marketing in 2024...What Works Best?

Industrial Sales and Marketing

In this episode, I discuss why traditional email marketing methods often fail and how to optimize your B2B email marketing strategy for 2024. I'll share our successful approach at MFG Tribe - Industrial Sales and Marketing Agency - and provide actionable steps to improve your email marketing performance.
From addressing common mistakes like using generic email addresses and inconsistent schedules to building targeted lists and utilizing sequences, I'll cover it all. Learn about the importance of short, direct copy and the effectiveness of threading emails to increase open and click rates.
Plus, I'll explain why you should be a bit aggressive with your frequency and how to leverage tools like HubSpot for automation.

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