Industrial Marketing ציבורי
[search 0]
עוד

Download the App!

show episodes
 
Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.
 
Loading …
show series
 
Did your technical sales pipeline take a massive hit once the covid lockdowns start and are you still struggling to get things back to "normal"? In this episode, I dive directly into what has proven to be the best tactics to continue driving new revenue opportunities even during these "not so normal" times. Traditional Sales The traditional sales m…
 
Ilya Mirman, chief marketing officer of Desktop Metal, discusses his engineering approach to industrial marketing against the backdrop of the industrial design software and additive manufacturing revolution. Articles and resources reference in this episode: Visit Desktop Metal online Connect with Ilya Mirman on LinkedIn If you haven’t already, be s…
 
Everyone talks about SEO but most industrial companies don't focus on the amount of potential traffic that can come from a strategic SEO strategy and execution. The best tool out there to assist with this in my opinion is SEM Rush. If your website content doesn’t match what users want to see or if your website simply doesn’t have enough content for…
 
In this episode, I share the top 5 places to find revenue opportunities for a technical sales engineer going into 2022. With covid affecting everyone in a technical sales engineer role, the old way of selling stopped working back in April of 2020 and companies have been scrambling to fill their pipelines back up after so much lack of activity for o…
 
Paul Shahriari, Chief Innovation Officer and Founder of Ecomedes, sat down with Godfrey Vice President of Creative Scott Trobaugh and Senior Strategist Donna Harris to talk about Environmental, Social and Governance (ESG). ESG has gone beyond simply being a buzzword — now B2B brands increasingly view it as a core value, intended to serve as an inte…
 
Engineering.com and ProjectBoard are on the move. Frank Baldesarra, CEO shares his purpose-driven vision to connect engineers and the STEM community with the world. Articles and resources reference in this episode: Visit Engineering.com Connect with Frank Baldesarra on LinkedIn Join the ProjectBoard Community If you haven’t already, be sure to list…
 
Industrial video marketing is the best strategy to significantly boost your brand and drive a ton of new traffic into your pipeline. Video has been favored by all platforms and algorithms for the past 12-18 months because it has the most engagement! My Industrial Video Marketing Guide in 2021 and 2022: TOPIC SELECTION ----Category 1: Services and P…
 
Hüseyin Kilic, chief executive officer of Interesting Engineering shares why manufacturers must create original researched content. Hear why industrial businesses must generate owned content as a hedge to disruptive search algorithms and changing social media terms of service policies. Articles and resources reference in this episode: Visit Interes…
 
How has your LinkedIn content strategy been working so far in 2021? If you didn't see the results you were expecting, then this episode has EVERYTHING that you need. I break down our weekly LinkedIn strategy and exactly how we schedule the content at our Industrial Marketing Agency for our clients as well as our own content. The Weekly LinkedIn Con…
 
Nicholas Holland, VP of Product at HubSpot, shares The 5 Tips to CRM and Marketing Automation Success for Manufacturers ahead of INBOUND 2021. Articles and resources reference in this episode: Connect with Nicholas Holland on LinkedIn Attend INBOUND 2021 Online - Oct 12-14 Get Started with free CRM, Email Marketing, and Automation from HubSpot If y…
 
Jon Miller, CMO of Demandbase, gives a masterclass on Account-Based Experience (ABX), the rethinking of Account-Based Marketing (ABM) that enhances every aspect of the industrial buyer’s experience throughout the B2B lifecycle. Hear how when done right, ABX can outperform every other growth strategy for your manufacturing company. Articles and reso…
 
Do you ever run into any problems with your technical sales prospecting where you can't get anyone to respond to your pitch? Something that has been tried and true for the past decade is focusing on the circle of influence at the company you're trying to pitch to. Too often salespeople only focus on the decision-maker, especially in technical sales…
 
Manufacturing thought leaders are flocking to the podcast medium, but are these shows built to last? Podcast pioneers Lew Weiss and Tim Grady of the Manufacturing Talk Radio podcast tell the story of manufacturing’s longest-running podcast. Articles and resources referenced in this episode: Manufacturing Talk Radio Podcast Connect with the Lew Weis…
 
Is your manufacturing customer at the center of your business? They better be! Keith Pigues , co-founder of Luminas Strategy, shares his secret sauce to centering on the customer and accelerating the growth rate of a manufacturing business. This is a not to miss episode. Articles and resources reference in this episode: Connect with Keith Pigues on…
 
Heath Frye, director of marketing at Pixelle Specialty Solutions, sat down with Godfrey Vice President of Creative Scott Trobaugh and Strategist Alison Fetterman to talk about his B2B marketing experiences and share his advice for B2B marketers. When it comes to building strong brands and launching new products, Heath certainly has expertise to sha…
 
Nicholas Holland, HubSpot Vice President of Product spells out why marketers need to market and sellers need to sell how their customers want to buy. Articles and resources reference in this episode: Connect with Nicholas Holland on LinkedIn Check out the latest HubSpot news Learn before you act with a HubSpot Academy Certifications Get Started Fre…
 
HubSpot’s Nicholas Holland shares his caution-preneurial tale and happily ever after story on positioning and value proposition creep all Industrial Marketers would do well to heed. Articles and resources referenced in this episode: Connect with Nicholas Holland on LinkedIn Check out the latest HubSpot news Learn before you act with a HubSpot Acade…
 
Industrial Marketing Isn't One Size Fits All If you’re a self-starter and you’re piecing together a marketing strategy for your industrial company, then good for you. There’s a lot of great content out there and if you’re trying to take advantage of it, you’re smart. But take a step back as you’re doing this and think through if the tips you’re see…
 
Best Practices of a Technical Sales Engineer Are you a technical sales professional or technical sales engineer? If you are, then we need to have a little heart-to-heart. And if you make it to the end of this video feeling like any of this resonated with you or could benefit someone you know, take the time to share it and subscribe. In this episode…
 
Industrial Marketing: Paid Advertising vs Organic Content Have you been considering paid ads versus organic content and wondering what’s best for your industrial marketing strategy? Here at MFG Tribe, our marketing agency works with clients on a daily basis to figure out the best industrial marketing strategies for our clients. There’s so much to c…
 
Overcoming Content Marketing Roadblocks in Industrial Marketing In industrial, it’s all about who’s the loudest. You know that creating a steady stream of content is important, and you also know your competitors really aren't paying attention. Most people in your space are not even producing content on a regular basis. That gap is there. All it tak…
 
Everybody can be an innovator! Keynote Speaker and Best-Selling Author Carla Johnson shares her insights into empowering innovative thinking across an organization instead of siloing it to creative or research and development teams. In this episode, Carla talks about how to turn “what if…” and “let’s pretend…” into a systematic approach that helps …
 
How to Thrive in 2021 for Industrial Companies A lot of industrial companies took a huge hit to their pipeline in 2020, how can you make the most out of 2021? With all of the changes that happened to the "normal way" of doing things, many industrial sales and marketing people didn't know how to adapt and what to do "now". In this episode I cover th…
 
Industrial B2B Marketers must make mining their communities a strength of their business. Joel Harrison, co-founder and editor in chief of B2B Marketing, shares the birth story of the Propolis community and gives an exclusive preview of B2B Ignite USA. Articles and resources reference in this episode: Join us at B2B Ignite 2021 Connect with Joel Ha…
 
Industrial B2B Marketers are especially good at mining their business and supplier communities. Joel Harrison, co-founder and editor in chief of B2B Marketing, joins the show to share a story about building a B2B community and his upcoming 2021 B2B Marketing Trends Report. Articles and resources reference in this episode: Connect with Joel Harrison…
 
Godfrey’s Social Media Manager Emily Spillar talks about the latest B2B social media trends and what B2B marketers can expect in the future. Listen in to hear her perspective on the importance of remembering “it’s a marathon, not a sprint.” Join us as Emily chats with VP, Creative Scott Trobaugh about: the growth of social media and the increased f…
 
Making connections. Building relationships. Sharing helpful expertise. Public relations professionals work hard to become trusted resources. Godfrey’s Senior Public Relations Manager Melissa Einfrank shares her insights on the latest hot topics in public relations — from influencer relations to employee advocacy to reputation management and more. J…
 
I talk about 5 tips you can implement today to start seeing results in your b2b sales. There are small changes you can use to see big results. Sales is a numbers game, it's that simple. The more opportunities you have to close a deal, the more likely you are to close a deal. Don't get caught up in your closing percentage or ratio, you can always op…
 
In Content Marketing Strategy part 2 of this series, we talk about: - Where and when you should post content - Why it matters. Content creation is important because it means you're building up brand recognition, and you're promoting yourself as a business that's is a leader in your industry.על ידי Kyle Milan
 
Building and engaging a brand community matters — now more than ever. In advance of MarketingProfs’ April B2B Forum, MarketingProfs Director of Community Matt Snodgrass shares his insights on building a community and hosting engaging virtual events. Join us for this fun conversation as Matt chats with VP, Creative Scott Trobaugh and Executive Creat…
 
Content is king to increase brand awareness and drive new revenue opportunities for your business, but HOW DO YOU PICK TOPICS? It's easy to quickly get exhausted on "what to talk about" if you're producing a lot of content. The goal of any content is to provide value to your target demographic, but what steps should you go through to create your co…
 
Godfrey Marketing Technologist Tyler Lowry joins Executive Creative Director Scott Trobaugh to discuss how data privacy laws are causing B2B marketers to re-evaluate their data strategies to focus on zero-party and first-party data. Zero- and first-party data can be more powerful, and it provides the opportunity to consider more strategic ways to p…
 
Inbound marketing is a fancy marketing term people like to throw around, but what does it mean? I talk about the nuances of inbound marketing, and what businesses are actually doing when they say inbound marketing. Inbound Marketing focuses on drawing people into your pipeline and drawing them towards your brand.…
 
If your LinkedIn company page isn't getting the traction you want, there are a few things you can do better to get more page views. __________ To get all of the best strategies, check out my LinkedIn full course with over 15 lessons and 2 hours of 100% new and original content: https://training.technicalsalesu.com/linkedin __________ I go over the …
 
If you're a company that does industrial services or B2B, your industrial marketing or B2B Marketing needs a different plan than if you were a dentist or a lawyer. B2B Marketing strategies and B2C Marketing strategies are not the same. The marketing agencies that work for anyone and everyone don't know how to tailor advertising for industrial marke…
 
Chief product officer and president of commARCH, Dean Horowitz joins Creative VP Scott Trobaugh to chat about the power of architecture and its leadership in human-centric design. He also reveals phase one of what he calls “the biggest idea to ever hit B2B media” from commARCH, taking place with the City of Chicago and the University of Illinois.…
 
If you're paying an agency or freelancer to redesign your website, it can be confusing if you don't know why they're doing things. I go over what to say to your agency to get the best website without additional fees. Outlining the website design process and why each step matters, I walk through the best ways to ask for what you want and get it with…
 
LinkedIn is a great tool for marketers and salespeople, even before you touch the platform as a space to buy ads. We discuss what types of advertising work best on LinkedIn, and how to use them to your advantage. LinkedIn ads can help your business reach a powerful professional audience. In addition to sharper targeting options, the platform made t…
 
Are you already in industrial or manufacturing sales and trying to make more money? Did you know that it is really possible to make over $300K per year if you have the right compensation structure? Check out my new Technical Sales University, the only online course specifically designed to teach you how to sell Technical Services and Products: http…
 
If you're a small business, it can be hard to keep all your plates spinning in the air at once. Marketing and advertising for small businesses are different than it is for large businesses, because you're likely managing a lot more moving parts, and have less to spend on marketing. In this video, Kyle goes over the best tips for keeping your market…
 
If you're a sales engineer, you've experienced or seen someone else experience being ghosted by a potential client. Check out my new Technical Sales University, the only online course specifically designed to teach you how to sell Technical Services and Products: https://training.technicalsalesu.com/enroll I talk about how you should deal with pote…
 
I talk about my process for setting goals, and how I try to think about them. Goals have to be right for you, and for the part of life, you're in. Don't set them too high or you'll never reach them, but it's important to also not set them so low that you never have to work for them. The process that I use has helped me achieve everything that I hav…
 
If you're interested in building your small business and growing it to the point where you won't need to work your full-time job, this video is for you. I talk about my own experiences with starting my business, and how I turned a side hustle into my full-time job. If you're passionate about your side hustle, you'll be working on it here and there,…
 
Working through endless task lists is one of the most depressing things to do in your daily job. For some project management jobs, their lives revolve around task management... When I was listening to Andy Frisella's Podcast: MFCEO Project I learned about his "Power List" and it has been the most efficient way for me to prioritize my day. Here's ho…
 
If you don't have optimized SEO (search engine optimization) on your business' website, you're not doing everything you can to drive new customers to find you. I walk through the basics of starting to look at your SEO to see where you stand, and how to take steps to make it better. If you're not sure where to start or not sure where your SEO is, th…
 
What is Digital Marketing and How Should You use it? If you're either new to industrial marketing or looking for some help, this video is for you as I breakdown the difference in traditional vs digital marketing for industrial companies. I go over the difference between digital marketing and traditional marketing, and what makes digital marketing m…
 
Loading …

מדריך עזר מהיר

זכויות יוצרים 2021 | מפת אתר | מדיניות פרטיות | תנאי השירות
Google login Twitter login Classic login