The IMTS Success Blueprint with Bonnie Gurney and Michelle Edmonson

Industrial Strength Marketing

In this episode of the Industrial Strength Marketing podcast, we’re joined by Bonnie Gurney and Michelle Edmonson from AMT to discuss the evolving landscape of trade show marketing. As leaders of IMTS, the largest manufacturing technology trade show in North America, Bonnie and Michelle share their experiences and insights on how trade shows are transforming to meet the needs of modern exhibitors and attendees.

Learn how IMTS is leading the way in trade show innovation, from digital integration to partnership-driven growth. This episode is a must-listen for anyone involved in trade show marketing, exhibiting, or attendance.

Articles and Resources Referenced in This Episode:

• IMTS Official Website
• AMT – The Association For Manufacturing Technology
• Connect with Bonnie Gurney on LinkedIn
• Connect with Michelle Edmonson on LinkedIn

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About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

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