How to build and manage a high-performing digital team from scratch

Insights Unlocked

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/most-innovative-companies">Most Innovative Companies</a></span>

1
Most Innovative Companies

בטל רישום

לפני 39 minutesלפני 39m ago

בטל רישום

שבועי+

Which companies are on the cutting edge of artificial intelligence? What’s the next major breakthrough in healthcare? How do iconic brands reinvent themselves to appeal to the next generation? Most Innovative Companies is where tech, business, and innovation convene. Join hosts Yasmin Gagne and Josh Christensen as they bring you the latest innovations transforming business and society—and highlights the companies that are reshaping industries and culture.

לפני שנה 16:14

MP3•בית הפרקים

In this episode, Rebecca Goodman, the Chief Digital Officer at the FDIC, shares her advice for building a team from scratch.

Episode web page

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>>> Insights Unlocked audience survey <<<

Link https://bit.ly/3y4u9IJ

We're conducting a survey to learn more about our listeners, and we'd love your participation! Your feedback will help us tailor our content to better meet your needs and interests, ensuring Insights Unlocked continues to provide valuable and engaging episodes. Thank you for helping us improve the show!

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The Human Insight Summit (THiS) PROMO Code

The Human Insight Summit (THiS) is headed to Austin, Texas, this October 28-30. THiS is our annual, in-person customer conference dedicated to helping organizations understand their customers by showing and sharing, first-hand, the possibilities of using human insight across the business. Get $100 off your registration with the podcast listener code: UNLOCKED. Learn more or register.

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If you appreciate Insights Unlocked, please give it a rating and a review.

Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

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Episode Description: In this insightful episode of Insights Unlocked, we sit down with Rebecca Goodman, the Chief Digital Officer at the FDIC (Federal Deposit Insurance Corporation). Rebecca shares her journey and the monumental tasks she has undertaken to overhaul the FDIC’s digital presence. From building a digital team from the ground up to implementing a new content management system, Rebecca’s work is revolutionizing how the FDIC interacts with its stakeholders. Tune in to learn about the challenges and triumphs of driving digital transformation in a federal agency.

Episode Highlights:

Introduction to Rebecca Goodman (00:00 - 00:12)
Rebecca’s role as the Chief Digital Officer at FDIC.
Overview of FDIC’s mission to insure bank deposits.
Rebecca’s Journey and Role at the FDIC (00:12 - 01:18)
Her 13-year career in the federal government.
Initial tasks at FDIC: overhauling digital properties and establishing a UX practice.
Challenges of Digital Transformation in a Federal Agency (01:18 - 02:54)
Managing extensive projects and avoiding overwhelm.
Implementing a content management system and overhauling the intranet.
Building and Leading a Digital Team (02:54 - 04:34)
Hiring the first UX designer at FDIC.
Recruiting for various roles including developers, UX researchers, and social media experts.
Navigating the Federal Hiring Process (04:34 - 05:58)
Challenges of federal hiring regulations.
Importance of specialized experience and the direct hire process for certain roles.
Creating a Seamless Digital Experience (05:58 - 07:24)
Conducting stakeholder interviews across the organization.
Designing an intranet that integrates multiple internal tools for ease of use.
Advice for Digital Transformation Leaders (07:24 - 09:09)
Importance of cultural fit and soft skills in building a team.
Coaching existing teams to adapt to new digital processes.
Motivation for Working in the Federal Government (09:09 - 12:34)
Rebecca’s mission-driven approach and dedication to public service.
The critical role of FDIC in maintaining financial security and public trust.
Closing Thoughts and How to Connect with Rebecca (12:34 - 13:17)
Rebecca invites listeners to reach out via FDIC’s social media channels or her LinkedIn profile.

Resources Mentioned:

FDIC Website: FDIC.gov

Connect with Rebecca on LinkedIn: Rebecca Goodman

183 פרקים

How to build and manage a high-performing digital team from scratch

Insights Unlocked

31,744 subscribers

published לפני שנה

שתפו

MP3•בית הפרקים

In this episode, Rebecca Goodman, the Chief Digital Officer at the FDIC, shares her advice for building a team from scratch.

Episode web page

-----------------------

>>> Insights Unlocked audience survey <<<

Link https://bit.ly/3y4u9IJ

-----------------------

The Human Insight Summit (THiS) PROMO Code

-----------------------

Rate Insights Unlocked and write a review

If you appreciate Insights Unlocked, please give it a rating and a review.

-----------------------

Episode Highlights:

Introduction to Rebecca Goodman (00:00 - 00:12)
Rebecca’s role as the Chief Digital Officer at FDIC.
Overview of FDIC’s mission to insure bank deposits.
Rebecca’s Journey and Role at the FDIC (00:12 - 01:18)
Her 13-year career in the federal government.
Initial tasks at FDIC: overhauling digital properties and establishing a UX practice.
Challenges of Digital Transformation in a Federal Agency (01:18 - 02:54)
Managing extensive projects and avoiding overwhelm.
Implementing a content management system and overhauling the intranet.
Building and Leading a Digital Team (02:54 - 04:34)
Hiring the first UX designer at FDIC.
Recruiting for various roles including developers, UX researchers, and social media experts.
Navigating the Federal Hiring Process (04:34 - 05:58)
Challenges of federal hiring regulations.
Importance of specialized experience and the direct hire process for certain roles.
Creating a Seamless Digital Experience (05:58 - 07:24)
Conducting stakeholder interviews across the organization.
Designing an intranet that integrates multiple internal tools for ease of use.
Advice for Digital Transformation Leaders (07:24 - 09:09)
Importance of cultural fit and soft skills in building a team.
Coaching existing teams to adapt to new digital processes.
Motivation for Working in the Federal Government (09:09 - 12:34)
Rebecca’s mission-driven approach and dedication to public service.
The critical role of FDIC in maintaining financial security and public trust.
Closing Thoughts and How to Connect with Rebecca (12:34 - 13:17)
Rebecca invites listeners to reach out via FDIC’s social media channels or her LinkedIn profile.

Resources Mentioned:

FDIC Website: FDIC.gov

Connect with Rebecca on LinkedIn: Rebecca Goodman

183 פרקים

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לפני 13 weeks27:29

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

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Search Experience Optimization (SXO): The Future of SEO? 26:47

לפני 14 weeks26:47

26:47

Episode web page: https://tinyurl.com/45pcxtn9 How can businesses move beyond traditional SEO rankings to create a truly engaging and high-converting user experience? In this episode of Insights Unlocked , host Nathan Isaacs sits down with Georgia Tan , co-founder of Switch Key Digital , to discuss the future of search and the rise of Search Experience Optimization (SXO) . Georgia shares how SXO integrates SEO, user experience (UX), and conversion rate optimization (CRO) to create a holistic search strategy that not only ranks well but also delivers meaningful engagement and conversions. As AI-driven search and multi-platform visibility become critical, Georgia explains why focusing on the user journey is the key to future-proofing your search strategy. She also walks us through real-world case studies , practical steps for businesses looking to shift toward SXO, and how to measure success beyond traditional keyword rankings. Tune in to learn: What Search Experience Optimization (SXO) is and how it differs from traditional SEO Why integrating UX and CRO is essential for long-term search success How AI-driven search and evolving user behaviors are shaping SEO in 2025 Actionable strategies to improve organic traffic and engagement Key metrics and a balanced scorecard approach to measure SXO success Real-world examples of businesses that boosted conversions with SXO 💡 "It's not just about ranking #1; it's about creating a seamless experience that keeps users engaged and converts them into loyal customers." – Georgia Tan Georgia Tan is the co-founder of Switch Key Digital and a seasoned expert in SEO, content strategy, and UX design . She developed the SXO framework to help businesses bridge the gap between search visibility and meaningful user engagement.…

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How UX and marketing drive better customer experiences 8:52

לפני 15 weeks8:52

8:52

Episode web page: https://tinyurl.com/4txxcx83 ----------------------- In this episode of Insights Unlocked , we explore how marketing, UX, and customer experience teams can collaborate to craft impactful, data-driven strategies. Our guests—Emily Carrion, CMO at Entrepreneurs' Organization; Katie Karr, a Senior User Experience Designer at Workiva; and Kristy Morrison, Director of Digital Marketing at F5,—share insights on cutting through digital noise, optimizing messaging, and leveraging user testing to create seamless experiences that drive business success. What you’ll learn in this episode: The marketing challenge – Why understanding customer needs remains the foundation of great marketing, even as digital channels become increasingly noisy. UX as a marketing advantage – How UX research and design play a critical role in communicating value to potential customers, especially since 80% of SaaS buyers research before speaking with sales. The role of testing – How teams can use customer insights, A/B testing, and analytics (quant + qual) to optimize messaging, improve conversions, and enhance brand clarity. Cross-team collaboration – Why breaking down silos between marketing, UX, product, and content teams leads to better customer experiences and stronger business impact. Key Quotes from Our Guests: 💡 “There are some things in marketing that never change. Our job is to deeply understand our customer and connect their needs with our product’s value.” – Emily Carrion 💡 “Every good experience you create is part of your brand—so is every bad experience.” – Kristy Morrison 💡 “UX isn’t just a product function anymore. It’s critical in marketing to ensure we’re communicating the right message upfront.” – Katie Karr Episode links : Emily Carrion on Linkedin Kristy Morrison on Linkedin Katie Karr on Linkedin Blog post: 31 Expert Opinions on the Importance of UX in Marketing…

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