When you can stop talking to your customers with Julia Austin from Harvard Business School’s Rock Center for Entrepreneurship

Insights Unlocked

Julia Austin is a strong advocate for feedback never stopping, whether she is pushing her students to get out and talk with customers or talking with business leaders.

“I'll get this question, especially from founders early on, of ‘when do I stop talking to my customers and getting feedback and start building my product?,’” said Austin, Senior Lecturer at Harvard Business School’s Rock Center for Entrepreneurship where she currently teaches Startup Operations. “And I'm like, ‘Never ... You need to be talking to them all the time.”

In this episode of the Human Insight Podcast, Austin joins UserTesting’s CEO Andy MacMillan and Chief Insights Officer Janelle Estes to discuss the importance of customer feedback, as well as:

• What makes a great product manager?
• How do you know when you have product market fit?
• Her advice to legacy companies making the digital transition and developing new products or reinventing how their current products are offered in the marketplace?