Amazon Community Updates (June 11, 2024)

It's Always Day One

In this episode of Amazon Community Updates, we cover the drawbacks of SD cost control campaigns, enhancing store engagement with background videos, the importance of video content, accessing hourly data for sponsored campaigns, new Brand Metrics categories, and the impact of Amazon deals on PPC conversion rates.
Learn how to avoid low inventory fees, the benefits and considerations of Amazon's premium beauty program, AMC's new High-Value Audiences beta feature, and Amazon's updated compliance policy.
We also discuss the pressure from new fees, the difference between Manufacturing and Sourcing data views, the importance of scaling Auto and Category campaigns, the cost-effectiveness of Top of Search ads, and optimizing title images for increased profits.
Tune in for more insights.

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