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Mastering Video Ads: Split Testing, Engagement, and ROI (Oct 18, 2024)
Manage episode 445735586 series 2850225
In this episode, we discuss the significance of video ads on Amazon, emphasizing their ability to enhance engagement and improve returns on ad spend.
We also explore various strategies for creating effective video content, the importance of split testing, and the latest trends in video advertising.
The conversation highlights best practices for maximizing CTR and the necessity of data-driven decision-making in video marketing.
RESOURCES
Read our News Feed.
Book an Amazon Advertising audit.
Follow me on Twitter.
Amazon design examples.
Follow our team.
$85 to $117k in 45 days. 2-minute breakdown of what we did.
Message George.
352 פרקים
Manage episode 445735586 series 2850225
In this episode, we discuss the significance of video ads on Amazon, emphasizing their ability to enhance engagement and improve returns on ad spend.
We also explore various strategies for creating effective video content, the importance of split testing, and the latest trends in video advertising.
The conversation highlights best practices for maximizing CTR and the necessity of data-driven decision-making in video marketing.
RESOURCES
Read our News Feed.
Book an Amazon Advertising audit.
Follow me on Twitter.
Amazon design examples.
Follow our team.
$85 to $117k in 45 days. 2-minute breakdown of what we did.
Message George.
352 פרקים
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