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Video Commerce Trends Explained - Eitan Koter
Manage episode 445404867 series 3594045
תוכן מסופק על ידי Eric Rutherford. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Eric Rutherford או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Eitan Koter, co-founder and co-CEO of Vimmi, to explore the transformative world of shoppable videos and social commerce.
Eitan shares insights into how platforms like TikTok are revolutionizing e-commerce with features that allow users to make purchases directly from videos. The discussion delves into the rise of video commerce, highlighting its impact on consumer behavior, particularly among Gen Z and millennials.
Eitan explains the importance of authentic, short-form video content in driving engagement and conversions. He also touches on the integration of social media platforms with e-commerce, offering a seamless shopping experience.
The episode provides valuable strategies for brands looking to leverage video content to enhance their marketing efforts and reach new audiences. Whether you're a seasoned marketer or new to the digital space, this conversation offers practical advice on navigating the evolving landscape of social commerce.
https://vimmi.net/
https://www.linkedin.com/in/eitankoter/
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