In 1910, Dorothy Arnold—a wealthy, educated socialite from New York City—left her home for a shopping trip and never returned.
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תוכן מסופק על ידי KP Reddy. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי KP Reddy או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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Are We Solving the Wrong Problems in AEC?
Manage episode 485638417 series 3237497
תוכן מסופק על ידי KP Reddy. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי KP Reddy או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode of KP Unpacked—the number one podcast in AEC—Jeff Echols sits down with architect and senior research advisor Zig Rubel to explore a bold question: What if the biggest issues in AEC aren’t what we think they are?
Zig brings his unique lens—from massive healthcare projects to tech startups—to unpack why most industry “solutions” may be missing the mark. Together, they dig into how KP Reddy Co.’s research team is flipping the script—asking not how we fix problems, but whether we’re chasing the right ones to begin with.
In this episode:
- The surprising reason most AEC “problems” are just symptoms
- How architects, engineers, and owners view the process differently
- Why the research team is talking to everyone—from executives to project doers
- What Zig expects to hear in 200+ interviews (spoiler: it’s bigger than tech)
- Why now is the time to question how the built environment really impacts us
If you’re tired of surface-level fixes and ready to rethink AEC’s future—this one’s for you.
Ignite what's next
We're launching something new... It’s called Catalyst.
It’s a space for AEC forward-thinkers are reimagining what’s next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward.
Sounds like you? Join the waitlist at https://kpreddy.co/
Check out one of our Catalyst conversation starters, AEC Needs More High-Agency Thinkers
Hope to see you there!
פרקים
1. Are We Solving the Wrong Problems in AEC? (00:00:00)
2. Introduction to KP Unpacked Research Project (00:01:25)
3. Zig Rubel's Architecture & Healthcare Background (00:04:58)
4. Finding Problems Instead of Solutions (00:09:21)
5. Research Methodology & Team Approach (00:16:08)
6. The Churchill Hypothesis on Buildings (00:22:57)
7. How to Follow the Research Project (00:29:14)
8. Invitation to Join the Conversation (00:34:41)
75 פרקים
שתפוManage episode 485638417 series 3237497
תוכן מסופק על ידי KP Reddy. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי KP Reddy או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode of KP Unpacked—the number one podcast in AEC—Jeff Echols sits down with architect and senior research advisor Zig Rubel to explore a bold question: What if the biggest issues in AEC aren’t what we think they are?
Zig brings his unique lens—from massive healthcare projects to tech startups—to unpack why most industry “solutions” may be missing the mark. Together, they dig into how KP Reddy Co.’s research team is flipping the script—asking not how we fix problems, but whether we’re chasing the right ones to begin with.
In this episode:
- The surprising reason most AEC “problems” are just symptoms
- How architects, engineers, and owners view the process differently
- Why the research team is talking to everyone—from executives to project doers
- What Zig expects to hear in 200+ interviews (spoiler: it’s bigger than tech)
- Why now is the time to question how the built environment really impacts us
If you’re tired of surface-level fixes and ready to rethink AEC’s future—this one’s for you.
Ignite what's next
We're launching something new... It’s called Catalyst.
It’s a space for AEC forward-thinkers are reimagining what’s next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward.
Sounds like you? Join the waitlist at https://kpreddy.co/
Check out one of our Catalyst conversation starters, AEC Needs More High-Agency Thinkers
Hope to see you there!
פרקים
1. Are We Solving the Wrong Problems in AEC? (00:00:00)
2. Introduction to KP Unpacked Research Project (00:01:25)
3. Zig Rubel's Architecture & Healthcare Background (00:04:58)
4. Finding Problems Instead of Solutions (00:09:21)
5. Research Methodology & Team Approach (00:16:08)
6. The Churchill Hypothesis on Buildings (00:22:57)
7. How to Follow the Research Project (00:29:14)
8. Invitation to Join the Conversation (00:34:41)
75 פרקים
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KP Unpacked
1 What Happens When We Design Without Listening 42:15
42:15 
הפעל מאוחר יותר 
הפעל מאוחר יותר 
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לייק 
אהבתי42:15
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of KP Unpacked , the number one podcast in AEC, Jeff Echols sits down with Frank Thalakotur , Senior Research Advisor at KP Reddy Co., to dig into one of the core issues holding the AEC industry back—chronic misalignment between design, delivery, and owner value. Frank brings experience across HVAC engineering, MEP project management, startup innovation, and owner’s rep work. But in his current role, he’s stepping back from solutions and going deep into problem discovery. Together, they unpack: Why the AEC industry keeps solving symptoms instead of root causes How contracts—not outcomes—are driving behavior Why owners remain disconnected from the value chain What it takes to shift from isolated innovation to system-level alignment Why “data is the new concrete”—and what happens when no one’s pouring it This is real research, real voices, and real stakes. If you’ve ever asked “Why does this keep happening?” in AEC, you’ll want to listen in. 🎧 Powered by KP Reddy Co . 🎙 Hosted by Jeff Echols , Executive Director of Catalyst 🧠 Featuring Frank Thalakotur , Senior Research Advisor, KP Reddy Co. Ignite what's next We're launching something new... It’s called Catalyst . It’s a space for AEC forward-thinkers are reimagining what’s next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/ Check out one of our Catalyst conversation starters, AEC Needs More High-Agency Thinkers Hope to see you there!…
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KP Unpacked
1 Is Your Startup a Vitamin, a Painkiller... or the Cure? 1:02:51
1:02:51 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי1:02:51
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיWelcome back to KP Unpacked , the #1 podcast in AEC. In this episode, KP Reddy (Founder & CEO of Shadow Ventures) and Jeff Echols (Executive Director at Catalyst) unpack a powerful metaphor that’s reshaping how we think about startups, business models, and the built environment. We’re not just talking features or fixes. We’re talking about delivering outcomes that actually cure real industry problems. From aligning incentives in AEC to rethinking how firms deliver value, this episode is packed with strategy, story, and sharp insights. 🔍 Featured in this episode: KP Reddy, Founder & CEO of Shadow Ventures Jeff Echols, Executive Director at Catalyst by KP Reddy Co. 📌 Main Topics Covered: Why “being useful” isn’t enough in an AI-driven world The real difference between vitamins, painkillers, and cures (and where your product fits) What AEC firms get wrong about value and deliverables How misaligned compensation models destroy innovation What NFL stadium designers can teach us about asymmetric business models Why the future of the industry belongs to those who think beyond specs and software Ignite what's next We're launching something new... It’s called Catalyst . It’s a space for AEC forward-thinkers are reimagining what’s next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/ Check out one of our Catalyst conversation starters, AEC Needs More High-Agency Thinkers Hope to see you there!…
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KP Unpacked
1 Breaking the Silos: Fixing What’s Broken in Construction 43:53
43:53 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי43:53
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי🎙 Featuring: Jeff Echols , Chief Executive Director Catalyst, KP Reddy Co. David Niewadomski , Senior Research Advisor, KP Reddy Co. In this episode of KP Unpacked , the number one podcast in AEC, host Jeff Echols sits down with David Niewadomski , Senior Research Advisor at KP Reddy Co., to dive into the inefficiencies of construction—and how rethinking them through the owner's lens could change everything. David shares insights from his journey across construction, development, and Lean Six Sigma. Together, they unpack what’s broken in our current workflows, why data fragmentation costs more than we think, and how the Integrated Owners Forum is designed to surface the real issues facing today's built environment. From fragmented systems to missing feedback loops, this is a conversation about connecting the dots before solving the problem. Ignite what's next We're launching something new... It’s called Catalyst . It’s a space for AEC forward-thinkers are reimagining what’s next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/ Check out one of our Catalyst conversation starters, AEC Needs More High-Agency Thinkers Hope to see you there!…
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KP Unpacked
1 How to Build a Real Innovation Culture in AEC 54:50
54:50 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי54:50
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיOn this episode of KP Unpacked —the number one podcast in AEC— Jeff Echols sits down with Alan Montpellier , Principal and Chief Innovation Officer at PAE, to explore what it really takes to embed innovation into the DNA of an AEC firm. Alan shares how PAE shifted from ad hoc ideas to a fully resourced innovation group, why innovation can't live in a silo, and how they prioritize experimentation—without sacrificing project delivery or profitability. You’ll learn: How PAE structured its innovation group and budget Why innovation should come from everywhere —not just the “innovation team” How to balance client deadlines with long-term experimentation Real-world examples of tools, AI pilots, and failed-but-smart experiments What to do when PMs block innovation because of fees This is a playbook for firms who want more than buzzwords—who actually want to build something new and better. Ignite what's next We're launching something new... It’s called Catalyst . It’s a space for AEC forward-thinkers are reimagining what’s next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/ Check out one of our Catalyst conversation starters, AEC Needs More High-Agency Thinkers Hope to see you there!…
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KP Unpacked
1 Threading the Future: How Specs Hold AEC Together 39:53
39:53 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי39:53
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of KP Unpacked , the number one podcast in AEC , Jeff Echols , Executive Director at Catalyst, KP Reddy Co. kicks off a brand-new series featuring the in-house research team at KP Reddy Co . He’s joined by Senior Research Advisor Ted Kenney , who brings years of experience in AEC technology and building product specifications. They explore the untapped potential of specifications in driving collaboration across architecture, engineering, and construction. Ted explains why specs are often overlooked, how they act as the connective tissue across stakeholders, and what’s missing from the current software landscape. They also dive into the research goals of the Integrated Owners Forum—KP Reddy Co.’s initiative to empower owners with actionable insight—and why discovering core problems is more valuable than surface-level disruption. If you work in AEC, product development, or innovation, this episode will shift how you think about specs, data silos, and the future of collaboration. 🎧 Hosted by Jeff Echols, Executive Director at Catalyst 🎙 Guest: Ted Kinney, Senior Research Advisor at KP Reddy Co. 🔍 Topic: AEC specs, owner-driven innovation, qualitative research, and SaaS licensing hot takes Ignite what's next We're launching something new... It’s called Catalyst . It’s a space for AEC forward-thinkers are reimagining what’s next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/ Check out one of our Catalyst conversation starters, AEC Needs More High-Agency Thinkers Hope to see you there!…
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KP Unpacked
1 Build the Rocket, But Don’t Forget the Life 48:48
48:48 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי48:48
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיThis week on KP Unpacked —the number one podcast in AEC — Jeff Echols and KP Reddy unpack the Sunday Scaries post that broke the internet (or at least LinkedIn). It all started with a Talking Heads lyric and a throwback photo… but quickly sparked a bigger conversation: What’s your 10-year plan—for yourself, not your startup? KP shares hard-won lessons from building (and walking away from) multimillion-dollar businesses, why too many founders confuse “ in flight ” with “ on course, ” and how to evaluate whether you're heading to Mars—or just orbiting Earth. You’ll learn: Why quick exits are the exception, not the rule How to identify when to abort, pivot, or persevere The 5 elements every founder’s 10-year life plan should include How to separate identity from startup ego Why financial, health, family, and passion alignment matter more than vanity metrics This episode isn’t just for startup founders—it’s a personal gut check for anyone on a high-stakes path. Ignite what's next We're launching something new... It’s called Catalyst . It’s a space for AEC forward-thinkers are reimagining what’s next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/ Check out one of our Catalyst conversation starters, AEC Needs More High-Agency Thinkers Hope to see you there!…
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KP Unpacked
1 Are We Solving the Wrong Problems in AEC? 36:58
36:58 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי36:58
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of KP Unpacked —the number one podcast in AEC — Jeff Echols sits down with architect and senior research advisor Zig Rubel to explore a bold question: What if the biggest issues in AEC aren’t what we think they are? Zig brings his unique lens—from massive healthcare projects to tech startups—to unpack why most industry “solutions” may be missing the mark. Together, they dig into how KP Reddy Co.’s research team is flipping the script—asking not how we fix problems, but whether we’re chasing the right ones to begin with. In this episode: The surprising reason most AEC “problems” are just symptoms How architects, engineers, and owners view the process differently Why the research team is talking to everyone —from executives to project doers What Zig expects to hear in 200+ interviews (spoiler: it’s bigger than tech) Why now is the time to question how the built environment really impacts us If you’re tired of surface-level fixes and ready to rethink AEC’s future—this one’s for you. Ignite what's next We're launching something new... It’s called Catalyst . It’s a space for AEC forward-thinkers are reimagining what’s next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/ Check out one of our Catalyst conversation starters, AEC Needs More High-Agency Thinkers Hope to see you there!…
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KP Unpacked
1 Build a Bot, Win More Work: Custom GPTs for AEC 37:50
37:50 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי37:50
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of KP Unpacked , the number one podcast in AEC , Jeff Echols and Frank Lazaro unpack the rising wave of custom GPTs —and why every forward-thinking AEC firm should be building one. From knowledge centers to proposal bots, this episode dives into how AI tools like Azure Foundry and ChatGPT Projects are reshaping how firms capture experience, accelerate onboarding, and win more work. What you’ll learn: The two AI tools leading the charge in AEC: Azure Foundry vs ChatGPT Projects Why centralizing your firm’s knowledge gives you a serious edge How to turn your senior team’s experience into a searchable asset Smart use cases: proposal bots, resume finders, SOP assistants The one con firms overlook before building a custom GPT A simple, no-code starting point to test this today If your firm’s expertise lives in people’s heads or buried folders—this episode is your roadmap to change that. Ignite what's next We're launching something new... It’s called Catalyst . It’s a space for AEC forward-thinkers are reimagining what’s next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/ Check out one of our Catalyst conversation starters, AEC Needs More High-Agency Thinkers Hope to see you there!…
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KP Unpacked
1 Why AEC Is Failing (And Who Can Fix It) 36:41
36:41 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי36:41
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this special episode of KP Unpacked , the number podcast in AEC , Jeff Echols sits down with Hope Alexander , senior advisor at KP Reddy Co., to spotlight the one voice often missing in AEC innovation: the owner. From her days helping grow a startup into a 2,000-person firm (later acquired by AECOM) to building BIM with Frank Gehry, Hope’s career has centered around understanding what owners actually need—and why the AEC industry keeps missing the mark. You’ll hear about: Why owners are the most important (and overlooked) force in AEC innovation The hard truths behind BIM adoption and why owners hesitated How Hope and KP plan to fix that with the Integrated Owners Forum What research is uncovering about industry gaps—and what’s next A hot take on AI, decision fatigue, and the leadership vacuum in large capital projects If you’re in AEC, emerging tech, or real estate, this is a must-listen. Because if you’re not talking to owners, you’re missing half the story. Ignite what's next We're launching something new... It’s called Catalyst . It’s a space for AEC forward-thinkers are reimagining what’s next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/ Check out one of our Catalyst conversation starters, AEC Needs More High-Agency Thinkers Hope to see you there!…
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KP Unpacked
1 Innovation or Pay-to-Play? The AEC Awards Debate 51:30
51:30 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי51:30
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of KP Unpacked —the number one podcast in AEC — Jeff Echols and KP Reddy go deep on awards, ethics, and why it’s time to rethink how innovation gets recognized in the built environment. KP unpacks the launch of the 2025 AEC Innovators Award in collaboration with Zweig Group, and doesn’t hold back on the industry's pay-to-play culture. From shady award models to what makes innovation actually count, this episode lays out why the best ideas don’t always get the spotlight—and how that’s about to change. Inside this episode: Why most industry awards don’t mean anything—and what KP’s doing about it How to actually evaluate innovation in AEC (hint: it’s not about buying Revit) The real reason RFP processes fail to recognize new thinking What the AEC Innovators Award will reward—and what won’t make the cut A call for submissions that actually matter to owners, teams, and impact This isn’t just another award. It’s a challenge to the industry to do better—and a chance to show what real progress looks like. Ignite what's next We're launching something new... It’s called Catalyst . It’s a space for AEC forward-thinkers are reimagining what’s next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/ Check out one of our Catalyst conversation starters, AEC Needs More High-Agency Thinkers Hope to see you there!…
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KP Unpacked
1 AI Research Tools AEC Firms Can't Ignore 35:11
35:11 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי35:11
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיAI isn’t just about flashy tools—it’s about transforming how AEC firms research, analyze, and make decisions. In this episode of KP Unpacked - the number one Podcast in AEC , Jeff Echols and Frank Lazzaro dive deep into the power of AI research tools and how you can use them to work smarter, not harder. Key takeaways from this episode: Why AI research tools are changing the game for AEC firms Frank’s personal formula for finding 12 minutes of efficiency daily using AI Real-world examples of how AI tools outperform traditional research methods The top AI tools you should be using: ChatGPT Deep Research, Storm, and Perplexity How to avoid AI's common pitfalls in data analysis and research workflows Actionable tips to start using AI research tools in your business today Ignite what's next We're launching something new... It’s called Catalyst . It’s a space for AEC forward-thinkers are reimagining what’s next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/ Check out one of our Catalyst conversation starters, AEC Needs More High-Agency Thinkers Hope to see you there!…
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KP Unpacked
Are Gen Z professionals really unambitious, entitled, and disconnected—or just playing by a different set of rules? In this bold episode of KP Unpacked , KP Reddy and Jeff Echols break down the generational clash transforming AEC firms, sparked by this LinkedIn post from KP. They cover: Why “pay your dues” thinking no longer works How Gen Z’s ambition is faster and bigger What real relationships look like in a remote-first world Why merit > networking for this generation How inauthenticity kills trust instantly This isn’t just a culture chat—it’s a blueprint for modern leadership. 🧠 Insights from KP & Jeff Boomers and Gen X often confuse different values with lack of ambition. Gen Z sees through performative workplace behavior and calls out inefficiency. Innovation doesn’t come from doing things “the way we’ve always done them.” Leadership must adapt to more frequent check-ins and faster execution cycles. Legacy systems and tenure-based promotions feel rigged to younger professionals. This is the number one podcast in AEC. Let’s unpack. Ignite what's next We're launching something new... It’s called Catalyst . It’s a space for AEC forward-thinkers are reimagining what’s next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/ Check out one of our Catalyst conversation starters, AEC Needs More High-Agency Thinkers Hope to see you there!…
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KP Unpacked
What if your “too early” is actually right on time ? In this episode of KP Unpacked - the number one podcast in AEC, Jeff Echols sits down with structural engineer turned AI innovator Kevin Jeswani to unpack one of KP Reddy’s boldest articles: Your Career Deserves a Firestarter Moment . Kevin’s story is the ultimate proof that you don’t need a senior title to start driving change in the AEC industry. From automating his own workflows to launching data-driven initiatives at startups, Kevin shares how he broke out of the traditional career path, embraced AI before it was trendy, and built a role that didn’t exist on any job board. 🚀 Key takeaways: Why "waiting your turn" is a career killer in the age of AI How engineers can transition into innovation roles without starting over The real mindset shift behind disrupting yourself before you're disrupted What early-career professionals really need to hear about leadership This episode is a wake-up call for anyone stuck in the loop of outdated career advice. Whether you’re five months or fifteen years into your career— it’s time to spark your own fire . Ignite what's next We're launching something new... It’s called Catalyst . It’s a space for AEC forward-thinkers are reimagining what’s next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/ Check out one of our Catalyst conversation starters, AEC Needs More High-Agency Thinkers Hope to see you there!…
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KP Unpacked
1 Built by AI, Owned by You? Maybe. 31:15
31:15 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי31:15
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיAI is building faster than the law can keep up. In this episode of KP Unpacked — the number one podcast in AEC — Jeff Echols and Frank Lazaro dive into a messy question every firm needs to answer: Who owns the work when AI creates it? From copyright law updates to court cases nobody’s talking about yet, they break down where the real risks are for architects, contractors, owners, and innovators. You'll learn why "lazy AI" is a legal nightmare, where the real landmines are for your firm, and why your next big project needs strong AI policies before the first line is drawn. Key takeaways: Why the U.S. Copyright Office says human authorship is still king How firms can protect themselves when using AI-generated content Where AEC companies are most vulnerable — and why graphics pose bigger risks than text Why starting with your own work matters more than ever How upcoming lawsuits could change the rules again — fast Whether you’re drafting, rendering, or pitching, understanding AI ownership could save your firm a lot more than pride. 📍 Two Gen X guys talking AI, risk, and the future of your work — tune in and protect what you build. Ignite what's next We're launching something new... It’s called Catalyst . It’s a space for AEC forward-thinkers are reimagining what’s next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/ Check out one of our Catalyst conversation starters, AEC Needs More High-Agency Thinkers Hope to see you there!…
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KP Unpacked
1 If the Owner Doesn’t Care, You’re Dead. 46:27
46:27 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי46:27
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode of KP Unpacked , the number one podcast in AEC , KP Reddy and Jeff Echols go full throttle on the one thing most AEC startups get completely wrong: ignoring the owner . You’re selling to GCs. You’re marketing to architects. But if the owner doesn’t see the value, you’re just noise in the vendor stack. KP unpacks the real reason BIM didn’t deliver, why most conferences are a year behind, and how smart startups are turning owners into their secret sales weapon. 🔹 Why your value prop must include the owner — or you’re toast 🔹 The Intel Inside playbook (and what startups can steal from it) 🔹 Why most AEC tech still hasn’t delivered on its promise 🔹 How to turn a project requirement into a marketing weapon 🔹 Conferences, echo chambers, and the lost art of original thinking 🔹 The LinkedIn "like" trap and career-limiting behavior 👀 Plus: A callout to every AEC founder — are you building something that adds value… or just more noise? 💡 This episode might sting a little — especially if your startup is stuck in sales limbo. Ignite what's next We're launching something new... It’s called Catalyst . It’s a space for AEC forward-thinkers are reimagining what’s next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward. Sounds like you? Join the waitlist at https://kpreddy.co/ Check out one of our Catalyst conversation starters, AEC Needs More High-Agency Thinkers Hope to see you there!…
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