S5E22 : Creating a Community of SuperFans : Nicole Haase, Co-Founder and CEO, Modern Prairie

Lead With Your Brand!™

As Jayzen likes to point out…”It’s the most wonderful time of the year!” It’s not the holiday season yet, but it is the release of the latest iPhone from Apple - one of his favorite brands! While waiting in line for his new iPhone 16, it was a reminder that while many stores are struggling to stay open, Apple stores still have a line down the block for the new model. That is the power of a great brand. Tune in to hear Jayzen’s best thoughts on how to make sure that your personal brand is one that your SuperFans and those in your career audience are willing to wait in line for, want you on their team and ultimately help you achieve your next career breakthrough.

Jayzen is thrilled to welcome Nicole Hasse to the show. In 2022 Nicole teamed up with Melissa Gilbert, known to many as Laura Ingalls Wilder from the famous Little House on the Prarie television series. Together, they co-founded Modern Prairie. The brand is centered on women aged 50 and beyond, offering them a source of inspiration, engagement, validation, and connection. Built on the idea of community, Modern Prairie offers heirloom quality products and creates a space for women to come together and share stories of embracing change and finding power in it. She has had an incredible career working for some of the most notable retail brands and shares a wealth of success insights.

Guest Bio

Nicole Haase

Co-Founder and CEO

Modern Prairie

Nicole Haase is a dynamic executive and brand builder with over 20 years of experience creating innovative product concepts, leading ambitious teams, and facilitating profitable growth. She has been building high performing brands for over two decades, serving in leadership positions at companies such as Williams-Sonoma, Lucky Brand Jeans and ModCloth. As an executive, she is known for her unique ability to combine both creativity and financial insight to deliver extraordinary results.

Recognizing a significant gap in the market, in 2022 she teamed up with Melissa Gilbert to co-found Modern Prairie. The brand is centered on women aged 50 and beyond, offering them a source of inspiration, engagement, validation, and connection. Built on the idea of community, Modern Prairie offers heirloom quality products and creates a space for women to come together and share stories of embracing change and finding power in it. Since its launch, the brand has organically grown to nearly 500,000 followers on social media and 30,000 on its dedicated app.

Born in Boston, Massachusetts, Haase’s upbringing was steeped in the entrepreneurial spirit instilled by her parents. Embracing their ethos, she champions the message of limitless possibilities and firmly believes in the transformative power of opportunity. Her academic pursuits include studying at Boston College and obtaining her master’s at the Carroll School of Management where she honed her skills and shaped her vision for the future.

Haase currently resides in Huntington Beach, CA and believes that talent, teamwork, and tenacity will always lead to success.

Links

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Check out Modern Prarie at Modernprairie.com