🎙️ Build, Don’t Brew: Andy Cooke on Product Thinking, Influence & Culture at Perk

Lessons I Learned in Law

Season 8 of Lessons I Learned in Law continues in partnership with Wordsmith AI, the legal-AI platform built for in-house teams.

This week, Scott is joined by Andy Cooke, Chief Legal Officer at Perk, the global business travel and expenses platform. Andy shares a grounded, refreshingly practical look at what it means to build and lead an in-house legal team inside a high-growth tech company.

Drawing on his experience at Perk and his earlier career in private practice and in-house, Andy unpacks three lessons centred on product thinking, influence and culture. He explains why lawyers should view their work as a product used by internal customers and why simplicity, clarity and usability matter more than long memos. Andy also reflects on the real source of influence inside a business: not job titles or hierarchy, but delivering outcomes that genuinely move the needle.

His final lesson focuses on culture as a strategic asset. From hiring curious, low-ego team members to designing processes that scale, Andy shows how the right cultural foundations help legal teams operate as enablers—not gatekeepers—in fast-moving organisations.

Away from work, Andy talks about the joy of being back home in Yorkshire after time abroad, and how grounding himself in family, community and routine keeps him balanced.

About Heriot Brown:
Heriot Brown is a leading global recruitment business specialising in the in-house legal market. We help lawyers find fulfilment in their careers by matching them with exceptional in-house opportunities, while fostering a thriving community of legal professionals who share insights, experiences, and growth.

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