The CEO who made herself “irrelevant” (and scaled to millions ARR) / Laura Urquizu

Life on Mars - A podcast from MarsBased

What does it really take to scale a SaaS from a tiny Barcelona startup to a global leader protecting brands like major clubs and top electronics companies? In this candid conversation, Laura Urquizu (CEO, Red Points) shares hard-won lessons on going from SMB to enterprise, hiring fast in NYC (and fixing the fallout), balancing long-term strategy with short-term execution, and why the best CEOs become “irrelevant” day-to-day as teams outperform.
We dive into go-to-market, NRR as the north star, fundraising mistakes after a big round, building in the U.S. from Europe, and the AI behind Red Points (95% automated detection, 30M checks/day). If you’re a founder, operator, or investor, this one’s a masterclass in scaling under permanent uncertainty.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

פרקים

1. Startup Barcelona Introduction (00:00:00)

2. RedPoints Journey and Early History (00:02:06)

3. Global Strategy and Business Financing (00:05:46)

4. Selling to Brands Without Credentials (00:11:11)

5. Scaling as a CEO in Different Stages (00:17:13)

6. Navigating the Extraordinary Times (00:25:42)

7. Managing VC Funding Challenges (00:33:09)

8. Confronting Competitors and AI Technology (00:42:58)

9. Final Question and Event Closing (00:59:58)