Episode 11: Brad Barron

Life's Ambition

Brad discusses his career journey from chemical engineering to packaging design and his current work in developing sustainable aerosol products. He shares his experiences with internships, the importance of taking advantage of opportunities, and the role of luck in his career. Brad also explains the challenges and innovations in sustainable packaging, including the development of Tide Pods and his work on propellant-free aerosols. He emphasizes the importance of problem-solving and integrating expertise from different disciplines in product design. Brad discusses his career journey and the importance of sustainability in business. He shares his experiences working in different countries and the lessons he learned about resilience and managing difficult situations. Brad emphasizes that there is no conflict between business success and sustainability, and that companies can find ways to succeed while taking care of the planet. He also highlights the importance of providing better alternatives to consumers, making sustainability a compelling added benefit. Brad's company, Alternative Packaging Solutions, has won awards for its innovative and sustainable packaging solutions.