Local SEO and Marketing Q&A Session June 18, 2021

Local Marketing Institute Podcast

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.

Updates and Questions

• How many people actually use Apple Maps?
• Apple iOS has rolled out some new privacy features including Mail Privacy Protection and Geolocation Privacy Changes.
• User experience to become a Google ranking factor.
• How Google Small Business Advisors can help you.
• Ben is writing a column for Search Engine Journal.
• With GMB shortcodes having been deprecated, do you have any suggestions for small businesses requesting reviews?
• Is there a way to edit an existing business in a GMB listing to place it “Inside of” another place?
• Is there a way to see what address a Service Area Business used to verify their GMB listing?
• If I change my home-based business to a Service Area Business listing and hide the address, is my home address safe?
• Do you have any advice on how to get traction with GMB Ads?
• Is it worth creating an individual GMB profile for a lawyer if I share the same law office but not the same practice area (i.e. Personal Injury, Workers Comp)?
• Where should we encourage users to write their reviews--for the practice or practitioners?
• Why do some listings show up as a green square rather than a red pin on the map?

Links mentioned in this session are available on our website at https://localmarketinginstitute.com