Matt Deseno is the founder of multiple award winning marketing businesses ranging from a attraction marketing to AI appointment setting to customer user experience. When he’s not working on the businesses he teaches marketing at Pepperdine University and he also teaches other marketing agency owners how they created a software company to triple the profitability for the agency. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Mint Mobile: https://mintmobile.com/tmf * Check out Moorings: https://moorings.com * Check out Trust & Will: https://trustandwill.com/TRAVIS * Check out Warby Parker: https://warbyparker.com/travis Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
If you’re using content to solve business problems, we made this podcast for you. We’ll explore what it means to communicate in the digital age. We’ll share stories about the messier side of content marketing — what works, what doesn’t, and the big questions we’re all asking at work. In this no-advice and no-checklist zone, you’ll hear from marketers, creatives and leaders. You won’t walk away from this content marketing podcast with all the answers. Instead, we hope we help you think about the questions you should be asking.
If you’re using content to solve business problems, we made this podcast for you. We’ll explore what it means to communicate in the digital age. We’ll share stories about the messier side of content marketing — what works, what doesn’t, and the big questions we’re all asking at work. In this no-advice and no-checklist zone, you’ll hear from marketers, creatives and leaders. You won’t walk away from this content marketing podcast with all the answers. Instead, we hope we help you think about the questions you should be asking.
In the season finale of Margins, Mary Ellen and Elena reflect on the season’s theme: organization. As we organize ourselves in so many different areas of our lives, how do we make sure we’re always creating safe, inclusive and diverse spaces? Listen back to interviews from earlier this season to hear from the folks who dedicate themselves to creating these spaces.…
Vanessa Soto is a book coach who specializes in giving non-fiction authors all of the necessary guidance and feedback they need to make their dream a reality. Starting with the proposal.
ZeroBounce’s Brian Minick (6:14) shares his advice for ensuring security and privacy in your personal and professional digital interactions. Then, Southern University Law Center professor Marc Roark (9:53) explores the merits and potential pitfalls of information aggregation sites like Airbnb, and the University of Rochester’s Miranda Mims (15:15) explains how archivists’ “memory work” preserves institutional and cultural memory. Learn more about Margins from Managing Editor: http://www.managingeditor.com/podcast Subscribe to our Friday morning email: http://www.managingeditor.com/subscribe…
In this episode of Margins, Dr. Sam Goldstein (4:49) tells Mary Ellen Slayter and Elena Valentine why everyone has a different internal clock. Then, Elena’s husband Emilio (9:21) drops by to tell us about how time affects his work as a trader, and Dr. Chris Mullen (15:21) breaks down why “work-Iife balance” is a bunch of BS. Learn more about Margins from Managing Editor: http://www.managingeditor.com/podcast Subscribe to our Friday morning email: http://www.managingeditor.com/subscribe…
In this episode of Margins, Mary Ellen Slayter and Elena Valentine spoke with Stetson University professor Sven Smith (03:43), Fordham University professor Paul Levinson (10:44) and human rights activist Ben O’Keefe (15:06) on the forces that drive how we organize ourselves as societies and why they can be so difficult to change. Learn more about Margins from Managing Editor: http://www.managingeditor.com/podcast Subscribe to our Friday morning email: http://www.managingeditor.com/subscribe…
Organizing our ideas is a deeply complicated task. Many of us struggle to distill our thoughts into words so they can be communicated to our peers, our community and the world. In this episode we talk to three masters of organizing big ideas: media scholars Susan Jacobson and Elizabeth Marsh (05:21) and bestselling novelist Mackenzi Lee (14:18). Learn more about Margins from Managing Editor: http://www.managingeditor.com/podcast Subscribe to our Friday morning email: http://www.managingeditor.com/subscribe…
Organizing work is complex. From organizational culture, to societal values around how we value labor, creating the proper structure is essential. This week, Elena Valentine and Mary Ellen Slayter speak to three experts who think about organizing work in different ways. Join us as we chat with Henry Albrecht (04:08), Amy Dufrane (13:09) and Harish Patel (19:33). Learn more about Margins from Managing Editor: http://www.managingeditor.com/podcast Subscribe to our Friday morning email: http://www.managingeditor.com/subscribe…
Space can impact our emotions, determine our path, and set us up for success or failure. This week Elena Valentine and Mary Ellen Slayter are speaking with two masters of maintaining and building productive spaces. We’ll be joined by chef Katie Juban (07:14) and architect Katherine Darnstadt (15:08) to hear how they organize space. Learn more about Margins from Managing Editor: http://www.managingeditor.com/podcast Subscribe to our Friday morning email: http://www.managingeditor.com/subscribe…
Is it really possible to “organize” your life? Jennifer Turliuk, CEO of MakerKids and author of “How to Figure Out What to Do with Your Life (Next),” discusses how you can apply design principles to find your ideal career (6:10). Then, Lara Corey and Luigi Aldon, co-founders of Smudge Wellness, share how they help people create order in their spiritual lives (14:16). Learn more about Margins from Managing Editor: http://www.managingeditor.com/podcast Subscribe to our Friday morning email: http://www.managingeditor.com/subscribe…
What does it mean to be “organized”? In Season 4 of Margins from Managing Editor, we're digging into what that word means to all sorts of people and from all sorts of angles— none of which involve tidying your sock drawer. Our new season launches April 28. Make sure to subscribe, so you don’t miss a single episode! Click here for more about Margins from Managing Editor: http://www.managingeditor.com/podcast Subscribe to our Friday morning email: http://www.managingeditor.com/subscribe…
In the season finale of Margins, we look at the role of influence in entrepreneurship — and we hear how three women are using their influence to drive change in their industries and communities. In our first interview, Kim Seals, general partner at The JumpFund, discusses what she looks for when investing in startups (7:46). Then, Chicago Media Project CEO Paula Froehle tells us what happened when Oprah Winfrey controversially pulled her name from the documentary “On the Record” right before its Sundance premiere (16:18). Finally, Resilia CEO Sevetri Wilson talks about what it was like raising money for her new business — and her ambitions for nurturing the startup and tech scenes in New Orleans (21:39). Click here for more about Margins from Managing Editor: http://www.managingeditor.com/podcast Subscribe to our Friday morning email: http://www.managingeditor.com/subscribe…
The most influential tool in the marketer’s toolbox is the story. So how can you tell the most resonant, compelling stories possible? First, Influence and Co. CEO Kelsey Raymond joins us to break down storytelling from a marketer’s perspective (4:53). Then, we sit down with slam poet Xero Skidmore and director Tommy Talley to discuss their award-winning advertisement for Adidas, “Heart.” (13:53) Click here for more about Margins from Managing Editor: http://www.managingeditor.com/podcast Subscribe to our Friday morning email: http://www.managingeditor.com/subscribe…
What makes a great salesperson? The answer may surprise you. First, we talk with Sales DNA founder Josh Braun about how teaching is at the core of sales (7:42). Podcast Ally CEO Brigitte Lyons discusses how being a great podcast guest can help you close more business — especially when everyone is stuck at home (16:10). And finally, Blair Enns, author and CEO of Win Without Pitching, explains why we get pricing so horribly wrong (23:19). Click here for more about Margins from Managing Editor: http://www.managingeditor.com/podcast Subscribe to our Friday morning email: http://www.managingeditor.com/subscribe…
Peer influence is massively important in marketing, but what does it really mean — and how we can use it for good? First, HR tech guru Jessica Miller-Merrell tells us about what it’s like to be a peer influencer (6:49). Then, designer Theresa Stewart joins co-host Elena Valentine for a discussion about how her Twitter thread about her experience working at Cards Against Humanity went viral — and what it’s like to speak your truth and create change (14:18). For more context on Theresa's experience, be sure to read this in-depth article from Polygon. Click here for more about Margins from Managing Editor: http://www.managingeditor.com/podcast Subscribe to our Friday morning email: http://www.managingeditor.com/subscribe…
In this episode of Margins, we examine the intersection of trust and influence from three different perspectives. First, we talk with SmartRecruiters CEO Jerome Ternyck about how his time in the French military shaped his views on trust (11:03). Then, M&A expert Jennifer J. Fondrevay discusses how high-pressure situations can breed mistrust (20:12). And finally, House of Coco founder Laura Bartlett breaks down what makes a travel influencer successful — and how they’re working to keep their audience’s trust when travel is a thing of the past (29:31). Click here for more about Margins from Managing Editor: http://www.managingeditor.com/podcast Subscribe to our Friday morning email: http://www.managingeditor.com/subscribe…
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