Marketing School - Digital Marketing And Online Marketing Tips podcast

Marketing School - Digital Marketing and Online Marketing Tips

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Lagt till four år sedan

תוכן מסופק על ידי Eric Siu and Neil Patel, Eric Siu, and Neil Patel. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Eric Siu and Neil Patel, Eric Siu, and Neil Patel או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

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The So What from BCG

בטל רישום

לפני 3 ימיםלפני 3d ago

בטל רישום

חודשי+

This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow. Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.

Marketing School - Digital Marketing and Online Marketing Tips

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

3055 פרקים

Marketing School - Digital Marketing and Online Marketing Tips

504 subscribers

updated לפני יום

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3055 פרקים

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Marketing School - Digital Marketing and Online Marketing Tips

1
TikTok Outperforms Competitors by 2X in Social Commerce, and the Debate Between Long and Short-Form Videos 23:32

לפני 1 day23:32

הפעל מאוחר יותר

רשימות

לייק

אהבתי

23:32

In episode #2925, Eric Siu and Neil Patel discuss the effectiveness of TikTok in social commerce compared to other platforms. They explore the debate between long form and short form video content, and discuss the significance of support systems in entrepreneurship, particularly the role of spouses in navigating challenges. Finally, they reflect on their evolving definitions of success. TIME-STAMPED SHOW NOTES (00:00) TikTok's Dominance in Social Commerce (02:03) Long Form vs Short Form Video Content (05:50) The Importance of Support in Entrepreneurship (10:05) Defining Success: A Personal Journey Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

1
The Real Future of Marketing with Seth Godin 1:03:28

לפני יומיים1:03:28

1:03:28

In episode #2924, Eric chats with Seth Godin about what truly makes great marketing—creating meaningful stories and focusing on long-term success. Seth shares why understanding your audience is key and talks about his love for writing and how books can make a real impact. This conversation will inspire you to think bigger and aim higher. Get a copy of Seth’s book "This is Strategy" here: https://seths.blog/tis/ TIME-STAMPED SHOW NOTES: (00:00) - Understanding Modern Marketing Misconceptions (02:52) - The Philosophy of Strategy (05:47) - The Importance of Focus in Marketing (09:04) - Games and Infinite Play in Business (11:57) - Empathy and Its Role in Strategy (14:47) - Navigating Systems in Business (18:05) - The Power of Time in Strategy (21:00) - Generosity and Authenticity in Business (23:50) - The Strategy Behind Book Publishing (29:10) - The Journey of Writing and Its Impact (31:35) - The Birth of Email Marketing (35:48) - The Importance of Focus in Business (39:55) - Understanding Long-Term Games (43:45) - The Transformative Power of AI (48:34) - Education and the Need for Change Agents (49:58) - Mastering the Art of Storytelling (53:50) - The Balance Between Hustle and Patience For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

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Using Grok for Infinite Interns, and Who Will Really Win in an AI World? 21:30

לפני 3 ימים21:30

21:30

In episode #2923, Eric Siu and Neil Patel discuss how AI tools like Grok can function as infinite interns. They explore the effectiveness of influencer marketing compared to traditional paid ads, the value of systems thinking in business, and the ROI of speaking engagements. TIME-STAMPED SHOW NOTES: (00:00) The Concept of Infinite Interns (03:09) Influencer Marketing vs. Paid Ads (06:06) The Importance of Systems Thinking (09:08) The ROI of Speaking Engagements Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

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Should Marketing Teams Spend Time Getting Awards, and How Many Pieces of Content Should You Post Daily on Instagram? 24:32

לפני 4 ימים24:32

24:32

In episode #2922, Eric Siu and Neil Patel discuss the importance of awards in recruitment, the challenges of CEO and COO searches, effective social media content strategies, and the evolving landscape of YouTube strategies for 2025. They also touch on the impact of AI in business and the necessity of focus and speed for growth. TIME-STAMPED SHOW NOTES: (00:00) The Value of Awards in Recruitment (02:55) Navigating CEO and COO Searches (06:03) Social Media Strategies and Content Experimentation (08:54) YouTube Content Strategy and Retention Techniques (12:10) The Impact of Focus and Speed in AI Development Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

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The Elon Musk 5 Minute Productivity System, and Why You Lose Sales Deals 27:58

לפני 5 ימים27:58

27:58

In episode #2921, Eric Siu and Neil Patel discuss various productivity techniques, particularly focusing on the five-minute productivity system used by Elon Musk and Bill Gates. They explore the importance of effective sales calls and the common pitfalls that lead to lost deals. The discussion also touches on the evolving role of AI in business, emphasizing the need for a human touch in customer interactions. Additionally, they analyze the impact of SEO and AI overviews on website traffic and the significance of a 'land and expand' strategy in sales. TIME-STAMPED SHOW NOTES: (00:00) The Five-Minute Productivity System (03:10) Sales Deal Dynamics (11:01) The Human Touch in AI (13:00) SEO and AI Overviews (18:06) Land and Expand Strategy Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

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Coca-Cola 's Newest Competitor to Olipop, and How to Stop Trying to Rewire Your Brain 28:03

לפני 8 ימים28:03

28:03

In episode #2921, Eric Siu and Neil Patel discuss how Coca Cola is taking market share in the prebiotic soda market, how the CPG space works, the importance of speed in decision-making, the future of AI in scaling businesses, ethical considerations in agency marketing, and health optimization for improved performance. They share personal anecdotes and insights on how these elements contribute to success in the business world. TIME-STAMPED SHOW NOTES: (00:00) Coca-Cola's Strategic Market Moves (02:57) The Importance of Focus in Entrepreneurship (06:01) Hiring for Success: The Right People Matter (08:58) Navigating Business Challenges and Accountability (12:09) The Role of Pressure in Business Growth (14:59) Personal Growth and Business Dynamics (17:57) The Balancing Act of Multiple Ventures Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

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How Citadel Built a $62.3B Monster 26:30

לפני 9 ימים26:30

26:30

In episode #2920, Eric Siu and Neil Patel discuss aggressive business strategies, the importance of speed in decision-making, the future of AI in scaling businesses, ethical considerations in agency marketing, and health optimization for improved performance. They share personal anecdotes and insights on how these elements contribute to success in the business world. TIME-STAMPED SHOW NOTES: 00:00 The Citadel Approach to Aggressive Investing 03:10 The Importance of Speed in Business Decisions 05:48 The Future of AI and Business Scaling 08:59 Agency Claims and the Ethics of Marketing 14:12 Health Optimization for Better Performance Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

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The New Top Podcasting App in Town, and How to Structure Your Company to Have No Direct Reports 25:41

לפני 10 ימים25:41

25:41

In episode #2919, Eric Siu and Neil Patel discuss the evolution of podcasting, particularly the rise of YouTube as a dominant platform. They explore the use of AI tools for content creation and the benefits of managing without direct reports. Their discussion also delves into the role of AI in marketing and sales, and the challenges of navigating imperfect attribution in marketing efforts. TIME-STAMPED SHOW NOTES: 00:00 The Rise of YouTube as a Podcast Platform 02:58 AI Tools for Content Creation 05:58 Managing Without Direct Reports 12:04 The Role of AI in Marketing and Sales 17:57 Navigating Imperfect Attribution in Marketing Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

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The AI Influencer That Makes $10M A Year 26:23

לפני 11 ימים26:23

26:23

In episode #2918, Eric and Neil explore the emergence of AI influencers, their impact on marketing, and the unconventional leadership style of Elon Musk. They delve into the importance of authenticity in business, the challenges posed by economic fluctuations, and innovative marketing strategies that engage audiences effectively. TIME-STAMPED SHOW NOTES: (00:00) The Rise of AI Influencers (02:56) Elon Musk's Unconventional Leadership (06:04) The Importance of Authenticity in Business (09:59) Navigating Economic Challenges (14:58) Creative Marketing Strategies Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

1
YouTube Citation Surges 414 Percent in AI Overviews 26:23

לפני 12 ימים26:23

26:23

In episode #2918, Eric Siu and Neil Patel discuss the significant rise of YouTube as a platform for AI content creation and its potential as a podcasting network. They emphasize the importance of creating targeted content for business growth and lead generation through social media. The discussion also covers the role of sales operations in managing leads effectively and the challenges associated with AI code generators and creator products. TIME-STAMPED SHOW NOTES: (00:00) The Rise of YouTube in AI Content Creation (03:12) YouTube as a Podcasting Platform (06:10) Creating Effective YouTube Content (08:58) Leveraging Social Media for Lead Generation (11:54) Sales Operations and Lead Management (15:07) The Future of AI Code Generators (17:58) Challenges in Creator Processes Prefer single topic episodes? Head over to our YouTube channel . To suggest a topic, go to https://www.marketingschool.io . For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel . Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel , @ericosiu Instagram @neilpatel , @ericosiu Drop Us a Review If You Enjoyed the Episode!…

Marketing School - Digital Marketing and Online Marketing Tips

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The 14% Conversion Boost That Most Companies Miss 27:10

לפני 15 ימים27:10

27:10

In episode #2917, Eric Siu and Neil Patel discuss the impact of Buy Now Pay Later solutions in B2B markets, the importance of appearance in business settings, the effectiveness of Super Bowl ads, and key lessons learned throughout their entrepreneurial journeys. Don’t forget to help us grow by subscribing and liking on YouTube ! Check out more of Eric’s content ( Leveling UP YT ) and Neil’s videos ( Neil Patel YT ) TIME-STAMPED SHOW NOTES: (00:00) The Impact of Buy Now Pay Later in B2B (02:59) The Role of Appearance in Business (06:02) Super Bowl Ads: Worth the Investment? (09:13) Lessons Learned in Entrepreneurship (12:06) The Future of Venture Capital (21:34) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu…

Marketing School - Digital Marketing and Online Marketing Tips

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Google Organic and Paid CTRs Hit New Lows 21:07

לפני 16 ימים21:07

21:07

In episode #2916, Eric Siu and Neil Patel discuss the declining click-through rates (CTRs) for both organic and paid traffic, particularly in the context of AI overviews. They explore the implications of these trends on overall traffic and conversions and also tackled AI tools for lead generation. Don’t forget to help us grow by subscribing and liking on YouTube ! Check out more of Eric’s content ( Leveling UP YT ) and Neil’s videos ( Neil Patel YT ) TIME-STAMPED SHOW NOTES: (00:00) Declining Click-Through Rates: A Deep Dive (02:46) Shifting Focus: From Traffic to Revenue (05:50) Leveraging AI for Lead Generation (12:07) The Human Touch in Sales: Balancing AI and Personal Connection (15:31) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu…

Marketing School - Digital Marketing and Online Marketing Tips

1
Why People Are Melting Down Over DOGE 25:55

לפני 17 ימים25:55

25:55

In episode #2915, Eric Siu and Neil Patel discuss the recent uproar surrounding DOGE and its implications for American taxpayers. The discussion shifts to Elon Musk's business decisions, including the purchase of Twitter, and the relevance of ranking tracking in the digital marketing space. Don’t forget to help us grow by subscribing and liking on YouTube ! Check out more of Eric’s content ( Leveling UP YT ) and Neil’s videos ( Neil Patel YT ) TIME-STAMPED SHOW NOTES: (00:00) The Meltdown Over Doge (06:02) The Need for Financial Oversight in Companies (11:53) Evaluating Elon Musk's Business Decisions (18:04) The Future of SEO and Ranking Tracking (20:19) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu…

Marketing School - Digital Marketing and Online Marketing Tips

1
This AI Will Predict Your Future Success 29:15

לפני 18 ימים29:15

29:15

In episode #2914, Eric Siu and Neil Patel discuss the capabilities and limitations of AI in predicting personal success and making business decisions. They explore how AI can analyze personal metrics, provide insights into business strategies, and assist in decision-making processes. Don’t forget to help us grow by subscribing and liking on YouTube ! Check out more of Eric’s content ( Leveling UP YT ) and Neil’s videos ( Neil Patel YT ) TIME-STAMPED SHOW NOTES: (00:00) The AI Prediction Debate (03:12) Analyzing Personal Success Metrics (05:50) The Role of AI in Business Strategy (08:59) Using AI for Decision Making (12:06) The Future of AI in Business (15:13) The Impact of Content Creation (18:00) Humor and Insights from Everyday Life (23:29) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu…

Marketing School - Digital Marketing and Online Marketing Tips

1
The unusual way we give feedback at our companies 20:41

לפני 22 ימים20:41

20:41

In episode #2913, Eric Siu and Neil Patel discuss the evolution of feedback styles in both personal and professional contexts. They explore the importance of authenticity in leadership, the balance between public and private criticism, and the necessity of direct feedback for organizational growth. Don’t forget to help us grow by subscribing and liking on YouTube ! Check out more of Eric’s content ( Leveling UP YT ) and Neil’s videos ( Neil Patel YT ) TIME-STAMPED SHOW NOTES: (00:00) The Evolution of Feedback Styles (06:03) Authenticity in Leadership and Feedback (12:10) Public vs. Private Criticism: Finding the Balance (14:53) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu…

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