Marketing your Services to Two Ideal Clients: Review with Mackenzie Costron - Ep 92

Marketing your Private Practice with Kathy C

What do you do when your services have two types of ideal clients?

Many practices and business owners struggle with effectively marketing the same offer to people who have different problems. Mackenzie Costron came to me for a free Marketing review with this very roadblock in her coaching business.

She wanted to know, “How do I focus my marketing to offer the workshops to both individuals and organizations?” Her confusion comes from how she creates a PDF or marketing content about the workshops to share with people or market to these two different client types.

To help Mackenzie get more results from marketing her two workshops to two different ideal clients, we focused on 3 main areas:

• Tailor the Marketing Messages to the client type and their specific problems.
• Simplify the Process to get started by booking a discovery call.
• Strategic Outreach & Networking to have multiple touchpoints online and offline.

Listen in to learn the specific advice I offered Mackenzie to help her clarify her messaging so that the marketing she is doing; on her website, through marketing assets she creates and even networking online or in person is reaching the right people to build interest in the workshops and get people signing up.

The strategies shared with her are very applicable to any business that offers some variation in the services it offers, especially when your offer helps different types of clients.

You can access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/92
Connect with Mackenzie online via her website - https://www.costronco.com/

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