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Is Data Driven Marketing is really BS? -- Edward Nevraumont // Marketing BS
Manage episode 301564593 series 2137506
Our discussion continues around a controversial topic in marketing: that it's all just bullshit. Joining us again is Edward Nevraumont, Author of Marketing BSand Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm sale to Adecco in 2018. In part 1 of our conversation, Edward talked us through the problems that advertising faces and why it's all bullshit, and today, he'll tell us why data-driven marketing is basically BS. Show Notes
Connect With:
- Edward Nevraumont: Website // LinkedIn // Twitter
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitte
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1962 פרקים
Is Data Driven Marketing is really BS? -- Edward Nevraumont // Marketing BS
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 301564593 series 2137506
Our discussion continues around a controversial topic in marketing: that it's all just bullshit. Joining us again is Edward Nevraumont, Author of Marketing BSand Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm sale to Adecco in 2018. In part 1 of our conversation, Edward talked us through the problems that advertising faces and why it's all bullshit, and today, he'll tell us why data-driven marketing is basically BS. Show Notes
Connect With:
- Edward Nevraumont: Website // LinkedIn // Twitter
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitte
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1962 פרקים
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