Customer Discovery is Vital - How to Do It Well with Daniel Powell

Mastering Medical Device

Daniel Powell is the CEO of Spark Biomedical, a startup company that developed, and as in the process of launching, a neurostimulation device to provide patients relief during opioid withdrawal. Daniel and his team have developed a solution, based on a proven technology. Daniel discusses Spark and some of the challenges they faced including product and technology, reimbursement, business model, clinical, and regulatory. We also discuss the product development process, specifically customer discovery. Daniel shares how in the past 25 years, in two separate industries, he has been involved in customer discovery in large and small companies and how his philosophy was shaped based on different systems he was taught, but modified, based on his hard-earned experience.

Links from this episode:

• Daniel Powell
• Spark Biomedical
• Kano Model

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