Commitment Changes Everything

Maven Marketing with Brandon Welch

Player FM - Internet Radio Done Right

הוסף לפני two שנים

תוכן מסופק על ידי Frank & Maven. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Frank & Maven או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Now On Netflix

1
Black Mirror Season 7 28:30

לפני 9 ימים28:30

הפעל מאוחר יותר

רשימות

לייק

אהבתי

28:30

We're trying something different this week: a full post-show breakdown of every episode in the latest season of Black Mirror! Ari Romero is joined by Tudum's Black Mirror expert, Keisha Hatchett, to give you all the nuance, the insider commentary, and the details you might have missed in this incredible new season. Plus commentary from creator & showrunner Charlie Brooker! SPOILER ALERT: We're talking about the new season in detail and revealing key plot points. If you haven't watched yet, and you don't want to know what happens, turn back now! You can watch all seven seasons of Black Mirror now in your personalized virtual theater . Follow Netflix Podcasts and read more about Black Mirror on Tudum.com .…

לפני שנה 33:41

MP3•בית הפרקים

Send us a text

00:00 Intro
01:06 1 Year of Helping YOU
02:18 Breaking Form
08:07 Who is Caleb?
10:42 Who is Brandon?
23:03 Your Commitment Shows Up Everywhere
25:43 We're Giving It All Away
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

150 פרקים

#Business #Marketing #Brandon Welch

Commitment Changes Everything

Maven Marketing with Brandon Welch

published לפני שנה

שתפו

MP3•בית הפרקים

Send us a text

Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

150 פרקים

#Business #Marketing #Brandon Welch

כל הפרקים

1
Rituals & Rhythm = Revenue Growth 27:53

לפני 6 ימים27:53

27:53

Send us a text FREE MARKETING AUDIT: MavenMarketingAudit.com Get a copy of our Best-Selling Book, The Maven Marketer, here: https://a.co/d/1clpm8a Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

1
The Single Biggest Waste In Advertising 24:13

לפני 13 ימים24:13

24:13

Send us a text FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

1
IDKWNTHTB - Keep Showing Up! 14:19

לפני 20 ימים14:19

14:19

1
Stop asking, “How did you hear about us?” (do this instead) 42:07

לפני 27 ימים42:07

42:07

Send us a text It's lurking... tucked into a form on your website or maybe it's a part of your sales process. We all want to know what marketing efforts are working and which are not, but one of the poorest measuring techniques is the most widely used: asking, "How did you hear about us?" Today, Brandon and Caleb are going to show you the science and psychology behind what's wrong with such a loaded question and show you what you should be looking at instead. FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

1
TV & Radio Ads Are The Answer To Your Google Problem 46:29

לפני 5 weeks46:29

46:29

1
IDKWNTHTB: Fill One Glass At A Time!!! 9:42

לפני 6 weeks9:42

9:42

1
How to Make Your Ads Impossible to Ignore 36:38

לפני 7 weeks36:38

36:38

1
How to Immediately Differentiate Your Brand 27:58

לפני 8 weeks27:58

27:58

Send us a text There are no more unique value propositions. You could invent the next big thing and you’ll have someone trying to do what you do in no time. So how do you differentiate your brand? You connect it to something bigger. Yes, it starts with the world you’re trying to create for your customers through amazing products and services. But it’s expanded when you use your platform to shine a light on a cause or passion that makes the world a better place. This week Brandon and Caleb give you some unique ways to help support your favorite cause and take your purpose to a whole new level. FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

1
Marketing Can Only Do 3 Things 16:19

לפני 9 weeks16:19

16:19

Send us a text We can get distracted by all the activities and actions associated with marketing. Still, when it comes down to it, there are only 3 things that marketing can do to attract customers. On this episode of Maven Monday, Brandon and Caleb will help you shed all of the complexity and assess what result you can really expect from your marketing. Are you trying to bring people to your category? You’ll need to convince them to buy what you’re selling and then you need to convince them to buy it from you. Should you convince them to buy from you instead of a competitor? Getting a bigger piece of the market is usually the biggest focus of your marketing. Or can you make them come back and do repeat business? Your previous customers can help you increase profitability, get higher close rates, and help you grow your customer base. This is one of the most overlooked options in marketing. You could be sitting on a gold mine! FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

1
How To Make Your Ads More like Super Bowl Ads 23:48

לפני 10 weeks23:48

23:48

Send us a text Super Bowl Ads Mentioned In This Episode Hex Clad - https://youtu.be/KIShJGu1ISc?si=VsOEngKtD-A3DaMP Stella Artois - https://youtu.be/HwqLPn3P4LE?si=5UQMigTt8XZmi-M0 Go Daddy - https://youtu.be/HwqLPn3P4LE?si=BdIdKy2t5OG3QH-K Hagen Daus - https://youtu.be/TTppVzG8gpU?si=AO-aFhbhAsGHdg9X Insta Cart - https://youtu.be/oChwQrAJm5g?si=3JZ2OHguUZv1ByOt Pfizer - https://youtu.be/tdEl_Ig4Adg?si=ZuV9482qsuAFUc38 Dove - https://www.youtube.com/watch?v=6IxFsKqxLRA Lays - https://youtu.be/gmzklpZFNiE?si=LB8JOPASI7AXAX76 When Sally Met Hellmans - https://www.youtube.com/watch?v=UX9qfSEKyuc Michelob ULTRA - https://www.youtube.com/watch?v=eAJW_-i4-kc Hims & Hers - https://www.youtube.com/watch?v=l5l6QMNnqoc FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

1
How To Be A More Productive Marketer 26:05

לפני 11 weeks26:05

26:05

Send us a text You’re busy. As a small business marketer, you’ve got so many hats stacked on your head that you’ve gotta duck every time you walk through a doorway. Get this approved. Design that. Put out a fire over there. Today, Caleb & Kyle are going to help you breathe just a bit easier! On this episode of Maven Monday, we’re going to share three practices that will make you a more productive marketer. These are the same practices the team at Frank & Maven uses to help manage dozens of clients across the country and grow them year after year. We’ll start by Time Blocking. Instead of having a task list, you’re going to structure your day around a constant that no one can avoid: time. This will help you be realistic about what you can accomplish daily. You’ll tell your time where to go instead of wondering where it went. Then, we’ll discuss the four-minute feedback meeting. Yes, you heard that right. FOUR. MINUTES. If you gather everyone in one room, show them what you’ve got, and hear their live thoughts, you’ll get what you need quickly and save them the headache of another hour-long meeting. Finally, you’re going to start using a second brain. No, science hasn’t progressed this far, but technology certainly has. Get the little details, notes, and tasks out of your brain and into a tool that helps to organize everything. Whether you realize it or not, you’ll feel more freedom to actually be creative and do better problem-solving. FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

1
How Much Should Your Marketing Budget Be? 30:05

לפני 12 weeks30:05

30:05

1
15 Statistics That Will Make You a Better Sales Pro 20:14

לפני 13 weeks20:14

20:14

Send us a text In this episode, Brandon and Caleb break down 15 eye-opening sales statistics that can revolutionize your sales game and help you close more deals. Every insight and stat is backed by real research from authorities in the sales space. From mastering follow-ups to leveraging the perfect cold-calling techniques, there’s something here to challenge every sales pro and take them to the next level. FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

1
3 Marketing Plans That Made Millions Last Year 33:30

לפני 14 weeks33:30

33:30

Send us a text FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

1
The Helicopter Boss: How to Finally Let Your Team Take the Wheel in 2025 59:14

לפני 15 weeks59:14

59:14

Send us a text FREE MARKETING AUDIT: MavenMarketingAudit.com Frank and Maven Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ More From Alex Swire-Clark Crystal: https://s.crys.io/s/Imrcgg website: https://www.alexswire-clark.com Book: https://a.co/d/hQkZsFx LinkedIn: https://www.linkedin.com/in/alexswire-clark/ Credits Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
25 Marketing Tips for 2025 34:22

לפני 16 weeks34:22

34:22

Maven Marketing with Brandon Welch

1
How to Make Your 2025 Marketing Plan - Part 3 (Media) 1:10:22

לפני 17 weeks1:10:22

1:10:22

Maven Marketing with Brandon Welch

1
How to Make Your 2025 Marketing Plan - Part 2 (Crafting Your Message) 50:34

לפני 18 weeks50:34

50:34

Maven Marketing with Brandon Welch

1
How to Make Your 2025 Marketing Plan - Part 1 (Strategy) 1:08:29

לפני 19 weeks1:08:29

1:08:29

Maven Marketing with Brandon Welch

1
Radical Generosity: 12 Moves To Make the Happiest Customers in the World 46:10

לפני 20 weeks46:10

46:10

Send us a text What if we stopped asking our customers to buy for a moment and did something radically generous for them? Not just a free t-shirt or a bumper sticker with your logo on it... I'm talking about something of actual value, something that they could take to the pawn shop. Today, we're talking about how to do that for your customer in a meaningful way. But there's a catch... It can't be for the purpose of getting future business from this person... although it can have that effect. A heart of generosity means you're giving with the expectation that you may never see an ROI or an ROE or an ROA or an ABC for that matter. You're giving because you love giving. Here are 12 free ideas for how to do that! Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ GoBeyondProfit.org Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
But What if I’m Selling B2B? 32:43

לפני 21 weeks32:43

32:43

Send us a text Marketing to consumers based on their personality preference is a bit clearer to see, but what if you’re selling to businesses? Do White Papers, Case Studies, and Tip Sheets have a place in the Maven Method? Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ The Art of Speedrunning People: https://www.amazon.com/Art-SpeedReading-People-Speak-Language/dp/0316845183 The Maven Marketer: https://www.amazon.com/Maven-Marketer-Advertising-Legendary-Business/dp/1735846708 Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Marketing to Feelers and Thinkers 44:39

לפני 22 weeks44:39

44:39

Send us a text Do your customers make decisions with their heads or with their hearts? Emotion and logic? Are they Thinkers or Feelers? Today, Brandon and Caleb will show you how to sell to Thinkers and Feelers as well as how to be a better friend, spouse, and teammate. According to the Meyers-Briggs Personality Type Indicator, about half of the population are Thinkers and the other half are Feelers. What does this mean for your marketing? It means you need to build messaging that speaks to their preference of decision-making. Everyone will do both, but there's a time and place for each. Your message will change based on the type of customer that you're speaking to in the Maven Method. When you're building your brand with a long-term Tomorrow customer, you'll want to appeal to their emotional, feeling side. Build a friendship, a bond with this customer. But when you're trying to catch a quick, Today customer, you'll want to speak to the logical side. They're ready to buy right now, so if you can make it faster and easier, you'll win every time. Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Are You Ignoring Half of Your Customers? 50:34

לפני 23 weeks50:34

50:34

Send us a text You're selling the way you like to be sold, but is that what your customers want? 50% of the population are Extroverts. 50% of the population are Introverts. Does your marketing and sales process account for both? Extroverts will want to talk to think. Every thought they have comes out of their mouth as they work it out in their mind. Introverts will think then talk. They'll collect their thoughts and speak only when they're ready. When your company goes to market, you'll often lean toward your preference and that means you might be missing the other half of the world. Today, Brandon and Caleb use the Meyers-Briggs Personality type indicator to help you build a bridge between your company and your customers, create opportunities for both introverts and extroverts to connect with you, and sell to them the way they want to be sold. Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
How to See Where Your Business is Really Trending 44:21

לפני 24 weeks44:21

44:21

Send us a text Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ 00:00 Intro 02:07 Today Episode 03:58 THESE Are The Numbers that Matter... 04:02 Quit Comparing Month to Month Numbers...Do This Instead 06:55 Revenue Isn't the Whole Story 10:21 Growing Your Piece of Pie... 15:21 This Might Be The Root Cause... 16:37 Have You Changed Any of These Things? 19:53 What Is the Competition Doing? 24:48 Where Is Your Industry Trending? 32:43 Bulletproof Your Business 33:21 Are You Too Emotional? 35:50 Plant THESE Seeds NOW 38:30 Don't Be Afraid To Do This! 39:47 Do You Want Thousands of Dollars? Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
But What About Wednesday? 1:18

לפני 24 weeks1:18

1:18

Send us a text Your mind is your ultimate source of freedom, so long as you don’t let someone else control it. Your body is your most powerful of all tools, so long as you don’t neglect and poison it. Your words are the most effective of all weapons, so long as you use them wisely. I’ll bet that you’ve already decided what you will do next Tuesday, no matter what. But have you decided what you will do Wednesday, no matter what? I know you already know this, but I’m wondering if you’d enjoy a friendly reminder: 1. You have more control over your future than any politician ever will. 2. You have access an internal peace greater than any government could ever provide. 3. And you have an extremely powerful ability to improve the mood of those around you, if you just try. You have the power, my friend. Rest your thoughts. Go on a walk. Say something nice as often as you can. And on Wednesday… may we all get back to doing good work in the greatest country in the world. Cheers, BW But What About Wednesday? Frankly Friday 11/1/24 “Whatever we plant in our subconscious and nourish with repetition and emotion will one day become a reality.” - Earl Nightingale Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
How to Cash In on Your Brand Equity 21:34

לפני 25 weeks21:34

21:34

Send us a text Host: Brandon Welch Co-Host: Kyle DeVries Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
What in the Heck is Going On with Google LSA’s? 18:59

לפני 26 weeks18:59

18:59

Send us a text We all want to be in the first position on Google. Google Guaranteed, aka Google Local Service Ads, promises service companies top visibility. But like all things Google, there are always “new improvements,” that change the game. Google’s latest changes to LSAs have everyone wondering: - Is this just becoming another “shiny object" to lure more money away from you? - Is there a path to profitability, or should you jump ship now? Brandon and Kyle are on this week to show you how to squeeze the most out of Google LSA and avoid potential waste with the latest Google updates. Better lead generation is waiting for you just behind that play button. Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ #googleads #localserviceads #leadgenration #marketing Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Can Social Posting Replace Your Ad Budget? 26:57

לפני 27 weeks26:57

26:57

Maven Marketing with Brandon Welch

1
3 TV Campaigns We’re Loving Right now 25:17

לפני 28 weeks25:17

25:17

Send us a text Random acts of marketing are rampant in small business advertising! An effective campaign informs every message your brand shares, it adds to the experience bucket in your customer’s mind, and, if it’s made well, it makes people excited to see what comes next. Two of the biggest wasters of marketing dollars are: Not having a business objective-driven STRATEGY Starting fresh with a random “ad” instead of adding to a strong CAMPAIGN Have a bit of fun with Caleb & Kyle this week as they take a look at some national TV ad campaigns that you’ve probably seen. They’ll use these to show you how a well-built campaign should have the legs to run for years. Host: Caleb Agee Co-Host: Kyle DeVries Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
The Power of an Agency of Record 18:41

לפני 29 weeks18:41

18:41

Send us a text In 1786 William Taylor opened his office in London, which is considered to be the first Marketing Agency. Then, a few dozen years later, V.B. Palmer started operating as the first Agency of Record—purchasing newspaper advertisements on behalf of his clients. At its root, an Agency of Record is an agreement between a business and the agency to manage and execute on all matters relating to marketing on behalf of their client. It is an agreement that signals who is holding the overall marketing strategy plan together. A lot has changed in the last two hundred years. Instead of having a single agency, businesses can hire an arsenal of specialist agencies with a different measure of success. This can make marketing plans more scalable and keep agencies competitive. But who's holding it all together? Who is looking at the bigger picture? An Agency of Record is the one who holds all of the marketing accountable for the overall business goals—looking at where the company is going and measuring success based on business growth, not sporadic marketing metrics. Jump in with Caleb and Megan as they discuss the Power of an Agency of Record. Host: Caleb Agee Co-Host: Megan Ellis Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Buying Leads vs. Creating Your Own 31:21

לפני 30 weeks31:21

31:21

Send us a text Dollar in, customer out. That's the way we like to think of marketing, isn't it? That result is certainly possible. But unless you're selling to robots, you're going to have to take a few more steps to get there. Humans have never been more "human" than they are right now; they are longing for connection, authenticity, significance, validation, and hope. Especially when they are making big purchase decisions. But "lead generation" companies continue to reduce them to clicks, emails, and phone numbers that you can sell something to (supposedly right now). This is why leads are such a challenge across every industry. Would you like to know how to become the most obvious, attractive company to do business with? Would you like to escape the torture of bogus leads that overwork your people and leave you empty-handed? And would you finally like to have a cost per customer acquisition that you can take to the bank? Today's episode is for you. Caleb and Brandon will share the secrets behind companies that aren't fretting about marketing ROI, and give you a formula that will compel customers to skip the competition and run straight into your arms. This ain't no fairy tale... but there is a very happy ending for you behind that play button. What are you waiting for? Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ #advertisingstrategy #ads #leads #leadgeneration 00:00 Intro 01:00 The Aggravation of Aggregation 03:43 When You Remove Humanity from Marketing. 05:05 You Don't Do This in Real Life... Why Do You Expect Them to? 06:19 The Law of Reciprocation 07:00 When They Clicked for Price and Speed... 15:06 A Lead a Person With a Need 24:46 If You HAVE to Buy Leads...Don't Make This Mistake Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
The Happy Entreprenuer (ft. Mark Long) 39:50

לפני 31 weeks39:50

39:50

Send us a text Entrepreneurs always start their journey with optimism, joy, and high expectations. But fast forward a year or two, and you'll find many treading water with bricks on their ankles, stuck just going through the motions. What happens to the magic? What happens to the enthusiasm? How can we be happy as we carry the challenges of the world? Today's guest is a lifelong student of happiness, a public servant, and a serial entrepreneur. As a founder of multiple businesses and a courageous leader of both private and public organizations, he has found the secret to perservering with joy no matter the challenges or circumstances. Regardless of where you are in your journey, Mark's energy and insights will leave you feeling awesome. And you could use some awesome about right now, couldn't you? As soon as you click play, you'll be well on your way to restoring peace in the work you are doing. Host: Brandon Welch Co-Host: Mark Long of 417closets.com Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ #advertisingstrategy #ads #happiness #marketing #profit Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a Mentioned in this episode: The Happiness Lab (Podcast) https://open.spotify.com/show/3i5TCKhc6GY42pOWkpWveG?si=8af6f154cfa84d50 The Anxious Generation (Book) https://a.co/d/b2eg5D9 The Purpose is Profit (Book) https://a.co/d/7SS0AJt Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
4 Questions That Will Work Miracles In Your Advertising 36:29

לפני 32 weeks36:29

36:29

Send us a text Is your marketing machine struggling? Are you pulling your hair out trying to figure out what you need to change for better results? Are you contemplating a big "reset" button on the whole thing? Hold your horses, friend. There is a better way. In fact, there are only four factors that affect marketing performance. And once you understand them, everything gets remarkably easier. This week Brandon and Caleb are teaching the four questions you need to ask to work miracles in your marketing equation. Don't get sick... give that play button a click and your next moves will soon be crystal clear. Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ 00:00 Intro 01:17 The Four Universal Questions 02:49 The Lens of the Three Customers 04:13 Were you found? 06:57 Don’t Inform. Entertain. 09:26 Make Your Past Customers See You 10:45 Getting Attention vs. Holding Attention 22:13 Make The Next Step Clear 29:26 The #1 Leverage Point in the Equation Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
How to Close More Sales During Election Season 26:23

לפני 32 weeks26:23

26:23

Maven Marketing with Brandon Welch

1
Why I'm Carrying Cash 2:53

לפני 34 weeks2:53

2:53

Send us a text You swing into your favorite coffee shop on your way to work. The young kid at the counter is beaming with enthusiasm, working the espresso machine with one hand and smoothie blender with the other. He never loses eye contact with the next person in line and never misses a greeting to the ones walking in the door. Impressive. “We need more of this in America,” you think to yourself. You step up to the counter, and he remembers your name; “How are you doing this morning, Mr. Welch?” And your order! “Americano with an extra shot, two inches of room?” Bingo. This kid is on fire. “That’ll be $3.42,” he says. You tap to pay, and the tip screen pops up. $1, $2, $3, or “other?” Feeling inspired by his contagious energy, you click “other” and unleash a 300% gratuity. It’s your personal way of getting his attention, giving him a high five, and telling him to keep up the hard work. Except he NEVER gets the message. Because technology sucks. The tip screen disappears, and the money hops from your debit card into the cafe payroll account to be evenly divided among all the other average people working that day. He’ll never see or feel that high five. He’ll never know you are cheering him on. And everyone involved missed a huge opportunity for joy. We’ve long forgotten the difference between tipping and gratuity. Gratuity, as its name suggests, is an expression of gratitude. It breeds kindness, appreciation, and entrepreneurial spirit. Tipping, on the other hand, has become nothing more than a transaction. It breeds entitlement, indifference, and apathy. Does that bother you as much as it does me? Do you want to do something about it? Carry cash, my friend. Leave a crisp twenty behind to let that high schooler know that her dreams matter. Tell the old man at the car wash to keep the change and do something fun with his grandkids. Find the single mom working the gas station counter, look her in the eyes, tell her she’s doing a great job as you hand her a Benjamin Franklin. The size of the bill doesn’t matter. But returning the lost gesture of gratitude to someone stuck in a thankless world can quite literally change their life. Stop tipping. Start giving gratuity. Do it in a way they will feel and know that they are important. Opportunities are everywhere. Will you take them? Cheers, BW Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Secret Shop Your Business 18:25

לפני 35 weeks18:25

18:25

Send us a text Every single interaction with your business is leaving an impression. It’s easy to overlook the little things when you've walked past them a thousand times, but those details are what make or break the magic for your customers. In this episode, Caleb and Leslie give you practical advice on how to Secret Shop Your Business. Learn how to look at things with fresh eyes, recruit an outside perspective on your customer experience, and create a plan of attack to make things even better. 00:00 Intro 02:30 How to Map Your Customer Flow 05:45 Secret Shop Yourself 10:15 Call In Fresh Eyes 13:00 Make Your Hit List 17:00 Recap 19:00 Outro Host: Caleb Agee Co-Host: Leslie Clark Executive Producer: Carter Breaux Audio/Video Producer: Carter Breaux #podcast #advertisingagency #advertising #marketing #secret #shopping #customerexperience Our Website: https://frankandmaven.com/ Instagram: / frankandmavenmarketing TikTok: / frankandmaven Twitter: / frankandmaven LinkedIn: / frank-and-maven Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
3 Things Small Business Leaders Should Be Doing RIGHT NOW 28:59

לפני 36 weeks28:59

28:59

Send us a text Stock markets tremble, customers hesitate, and revenues soften. But true leaders don't! If you are finding yourself in a weird business paradigm right now, congratulations; This is a huge opportunity for you to be the constant light for your team, your clients, and your community. While the rest of the world blows with the winds of politics, economy, and social turmoil, you need to be the one controlling the narrative and calling the shots. Make sure you are doing THESE THREE THINGS, and you WILL come out better, bigger, and stronger no matter the winds that face you. This one is jam-packed with action items that will fire your team up NOW. Just click "play," and you'll be well on your way! 00:00 Intro 00:50 Things Are Getting Weird Folks 02:58 Build the Narrative that Guides Your Team 05:56 Values, Vision, and Vows Save Every Day 15:03 You MUST Bring the Joy 20:23 What to do About Your Changing Customer 27:38 Recap Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy #podcast #advertisingagency #advertising #vision #visionary #workenvironment Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Facebook or Google, Which is Better for Lead Generation? 40:35

לפני 37 weeks40:35

40:35

Send us a text 00:00 Intro 01:08 Lead Generation Is Not (Always) The Answer 03:54 Do You Really Want the Transactional Customer? 05:49 The Mindset of Facebook & Google Leads 07:38 Google Pros 14:18 Google Cons 25:06 Facebook Ads Might Not Be What You Think... 28:00 Facebook Pros 37:24 Conclusion 29:29 We Want To Help Your Campaign Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
DON'T Buy TV & Radio ads Until You Listen to This 43:04

לפני 37 weeks43:04

43:04

Send us a text Host: Brandon Welch Co-Host: Megan Ellis Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy #podcast #advertisingagency #advertising #traditionalmarketing #tvads #tv #radio Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Your Sales Process Probably Sucks (ft. Brad Pearse) 44:21

לפני 38 weeks44:21

44:21

Send us a text Host: Brandon Welch Co-Host: Brad Parse of simplifiedsales.com Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Hard-Earned Wisdom from Half a Decade 3:16

לפני 38 weeks3:16

3:16

Send us a text 5 years ago today a fresh-faced, starry-eyed, newbie walked through the doors of Frank & Maven. I brought with me a win-em’-over attitude and a dream to step out swinging. Almost immediately, I found myself sitting face-to-face with business leaders with years of experience who knew their industry like the back of their hands. They were now looking to me for answers and I was desperately trying to keep up. Fast forward to today, and I can confidently say I’m a battle-hardened professional. I’ve gained well-won wisdom that has shaped my approach to business and life. I've distilled my half decade of experience into 5 crucial lessons. These insights, forged through trials and triumphs, have become a playbook for how to show up in the world. Lesson 1: Trust Isn’t Built in a Day The journey to prove my worth taught me that winning trust is a marathon, not a sprint. It took showing up every day, putting in countless hours, and proving I cared through consistent effort. It took over-communicating, over-preparing, and over-delivering. Trust is earned through unwavering effort, never shutting down even when you’re turned down, and proving that your word is good. In the end, that trust will be built on a foundation of respect and tenacity. Lesson 2: Master the Art of Relentless Research Every minute spent researching my clients, their histories, competitors, and industries paid off when I could contribute meaningfully to discussions and decisions. As my mentor Dr. Rice says, “When you’re competent, you’re confident.” In other words, your efforts will be rewarded when people call on you to contribute in a meaningful way to discussions and, better yet, decisions. Lesson 3: Discipline Is Not a Rigid Routine but a Flexible Resilience True discipline is not about being perfect, but about being persistent. Rigid routines will be shattered by unforeseen circumstances, but a flexible resilience allows you to show up with consistency. When you get knocked off track, reevaluate, recalibrate, and recommit. Lesson 4: Listen Morre Than You Speak It’s all about understanding before being understood. Being more impactful than opinionated. Ask questions. Then ask more. Look for the patterns, pain points, and potentials. When you have a full picture painted, your words will mean more. Lesson 5: Keep Short Accounts Mistakes are inevitable, but how you handle them matters most. Stay sincere. Don’t get defensive. Resolve to do better next time. Your people won’t abandon you when you mess up. In the right spirit, it only reminds them that you’re human. — I want to extend a heartfelt thank you to those of you who have allowed me the opportunity to learn these lessons. Your trust, feedback, and partnership have provided the real-world experiences that make these practices invaluable in my life. Whether you’re just getting started or have years of experience under your belt, I hope you find these points as universal and timeless as I have. Here’s to the last 5 years and cheers to the next 5 to come. Leslie Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
How to Get More Customers TODAY 37:16

לפני 39 weeks37:16

37:16

Send us a text 00:00 Intro 01:56 This Customer Needs You TODAY 04:54 You're Advertising Wrong and It's Not Your Fault 07:48 How to Compete On Price, Speed, and Hassle 15:10 How to Speak to the Today Customer 16:11 Picture Your Exact, Ideal Customer 17:42 Do You Know Their Needs, Pains, Hopes, and Fears? 22:06 Make the Next Step Crystal Clear for Your Customer 24:11 Pick the Right Media for YOUR "Today" Customer 29:21 The Downside of the "Today" Customer 30:43 A "Today" Ad Done Right Host: Brandon Welch Co-Host: Kyle DeVries Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Keep it Short 0:53

לפני 39 weeks0:53

0:53

Send us a text Keep it Short You’re going to try to make your case. You’re going to be met with a misunderstanding and twisting of your words. You’re going to try again. You’re going to get the same result. You’ll toss and turn… You’ll dream of the moment where you are finally heard. But the truth is… no matter how much you toil over your words… some people just weren’t wired to receive them. This is the moment you know: Keep it short. And move along. Save your energy for those who were made to understand you, and for those you were made to understand. There are 7 Billion people… Don’t change your message, your values, or your mission just because one of them doesn’t get it. Cheers, BW Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
How to Lead Your Company With Strong Vision 32:17

לפני 40 weeks32:17

32:17

Send us a text Do you want your company to grow faster? Do you wish your team was more productive? Would you like a better ROI on your marketing? There is nothing that affects these outcomes more than the strength of your vision. When vision is weak, you attract customers and employees by accident, and your company is reduced to going through the motions. Lackluster profitability, underperforming workers, and apathetic customers are inevitable. But when your vision is strong, the perfect people show up as if the thing you are doing was made for them (and it was). Loyal customers, die-hard team members, and a world-famous reputation is sure to follow. Best of all, you change lives and achieve big dreams in the process. Today, we are tackling the topic of vision with a practical formula you can use to refine the impact you wish to make and communicate it in a way that everyone will understand. And rest assured, this is not just another exercise to create a fancy bag of words that nobody remembers. If you follow the steps we cover today, you will see a change in every corner of your company. It's up to you to finish the year strong. There's no better way to start than clicking that big beautiful play button. Cheers! 00:00 Intro 00:54 Where are you, and where are you going? 01:20 The foundation for companies that grow faster 02:20 Vision is NOT 03:20 Examples of strong vision 07:00 The world is in trouble. Small business can save it. 08:50 Two parts to strong vision 09:18 Step 1: Declaring the world you are trying to create 10:15 Frank & Maven's vision 11:15 Your vision statement formula 16:08 You'll find it in your roots 17:24 The thing that won't happen until after you die 20:25 Step 2: Integrate your vision into company rituals 21:01 How to keep vision from becoming a fancy bag of words 23:55 A vision statement done right will protect you from bad customers (and team) 27:00 Never apologize for this 28:58 You can't get tacos at McDonald's 30:31 Your vision action plan Host: Brandon Welch Co-Host: Leslie Clark Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
How To Write Words that Stimulate and SELL (ft. Leslie Clark) 19:39

לפני 41 weeks19:39

19:39

Send us a text This week, you will write an email that needs to be taken seriously, a text that needs to be felt sincerely, and an advert that needs to sway your prospect into taking action. The difference in success or failure will hinge on your ability to choose the right words. Lean on a phrase that is too bland, and you'll surely be ignored. Craft one that is too creative, and you'll surely be misunderstood. But, when you strike the perfect balance of whimsical and wise in your wording, you'll pull attention like a puppy and persuade like a prince. Today's episode is chock-full of simple tricks for getting people to listen to what you have to say, courtesy of our resident wizard of words, Leslie Clark. And rest assured, if you're not one of those word nerds... We've made sure that this episode ain't any smarter than a 5th grader. (But it will make you a lot of money!) So clickety-click, Slick... you don't want to miss this one! Here are the quick links to the good stuff: 00:57 Before they buy your product, they have to buy your headline 03:03 How to leverage opposites to command attention 05:39 Business in front, party in the back 07:33 Repetition, repetition, repetition 08:47 Twist a popular phrase for feel good and do-next 15:28 When in doubt, bust a rhyme 18:06 Recap Host: Brandon Welch Co-Host: Leslie Clark Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

ברוכים הבאים אל Player FM!

Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.