From Chaos to Clarity: Jürgen Weigand's Approach to Strategic Leadership and Adaptability (MDE634)

Leadership, Brand Strategy & Transformation - Minter Dialogue

In this episode, I’m joined by Professor Jürgen Weigand from WHU – Otto Beisheim School of Management, one of Germany’s most prestigious business schools. We dig into Jurgen Weigand’s fascinating professional journey, from his start in academia and time abroad in the U.S., to his experience as a civil servant in the Netherlands and his influential role in shaping leadership programs at WHU.

We chat about the true purpose of education, the importance of meaningful work—no matter what stage you’re at in your career—and the differences between American and German approaches to teaching. Jurgen Weigand also shares insights from his co-authored books, "Hope is Not a Strategy" and "From Chaos to Clarity," and explains why successful strategy is about ownership, humility, and navigating complexity rather than trying to master it.

If you’ve ever wondered why so many transformation projects and strategies fail, or how cognitive diversity and strong communication can make all the difference in leadership, you’ll find practical takeaways and plenty of food for thought in our conversation.