Discussion with Jennifer Renaud, Masonite’s CMO on Movers and Brand Building

Movers & Shakers, a Podcast by Porch Group Media

Jennifer Renaud, SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. She is currently tackling evolving a 100-year-old brand, Masonite, and changing what doors mean to consumers. She believes brands need to become useful in the decision-making process. The key to uncovering all these riches is insights.

Hear Jennifer explain how a few key customer insights drove her to understand how homeowners relate to doors and how Masonite is evolving their brand to meet their customer’s needs.

Key Topics

• Consumers, Retailers and the Journey to Purchase
• Masonite Doors and the 4 Marketing P’s
• The Masonite Team and the New Brand Reality
• The Customer Experience – Delivering More than Just a Product
• Movers as a Marketing Segment