Matildas fever could be turning point; podcast, BVOD defy market; what we learnt from Seven's results; adland guru comes home

Mumbrellacast

16 August 2023

Australia's gone wild for the Matildas. Is this the turning point for women's sport in this country? Has it changed the way brands think about sport, and should the companies who backed them from the beginning be getting more praise?

Also today:

1. Podcast and BVOD ad spends are rising, as the rest of the market sinks.
2. Seven West Media reported results today. We look at what it tells us about the market.
3. Mat Baxter, Huge CEO, has returned to Australia. Can he run a global advertising company from down under?

Join Michael Thompson, Adam Lang & Damian Francis for a look at everything under Australia’s media and marketing umbrella.