110 Curious about...Guidance for Effective Packaging Artwork Review in the Consumer Relations Role

My Curious Colleague ~ CPG CX

In Episode 110 of the My Curious Colleague Podcast...Denise Venneri (host/creator of the pod) discusses the importance of effectively reviewing packaging artwork in the consumer relations role. Denise emphasizes the need to approve and create artwork that can reach consumers, And provides guidance on specific information to focus on, such as contact details, hours of operation, and language support. She also highlights the importance of checking nutrition facts, ingredient statements, allergen information, and preparation instructions.

Thoughts:

• Effectively reviewing packaging artwork is important in the consumer relations role to ensure it can reach consumers.,,!
• Focus on specific information like contact details, hours of operation, and language support.
• Check nutrition facts, ingredient statements, allergen information, and preparation instructions for accuracy and clarity.
• Be close to the brand and consumers to identify potential issues and improve the product's appeal and avoid confusion

Chapters

00:00 Introduction: The Importance of Reviewing Packaging Artwork in Consumer Relations

02:49 Checking Specific Information in Packaging Artwork

04:10 Ensuring Accuracy and Clarity in Nutrition Facts and Ingredient Statements

05:36 The Significance of Preparation Instructions and Allergen Information

06:34 Being a Second Pair of Eyes for Consumer-Friendly Packaging

07:03 Considering Romance Language, Recycling Information, and Front-of-Pack Design