Overcoming Familiar Suffering: Dr. Rob Lamberts’ Shift to Membership-Based Medicine

My DPC Story

Today's episode features Dr. Rob Lamberts, one of Georgia’s early pioneers in Direct Primary Care (DPC). After nearly two decades in traditional insurance-based practice and facing severe burnout, Dr. Lamberts shares his journey opening his DPC practice in 2013—one of Georgia’s first. He discusses the challenges of the fee-for-service model, the healing power of direct physician-patient relationships, and the benefits of membership-based care like enhanced access, affordability, and a renewed passion for medicine. Dr. Lamberts also talks about building a sustainable, patient-centered medical practice and the transition to Welcome Health, a collaborative DPC group.

Physicians considering switching to DPC will find practical insights into overcoming fears of change, leveraging technology for better access, and tips for building lasting legacy and satisfaction in primary care. If you’re searching for real-world DPC success stories, strategies to fight physician burnout, and ways to reclaim the essence of personalized medicine, this episode is a must-listen.

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