The Truth About Value vs. Quality in DPC

My DPC Story

I'd LOVE to hear from you! Now you can send a TEXT MESSAGE! Be sure to leave your contact EMAIL so I can return your message!

In Episode 172 of the My DPC Story podcast, guest Melina Palmer, a behavioral economics expert discusses effective business models and strategic messaging for direct primary care practices. Melina delves into transactional, membership, and subscription approaches, emphasizing the importance of language and framing in attracting the ideal audience. They discuss balancing quality versus value, using examples from Costco and luxury brands to illustrate branding strategies. Melina advises clear, concise communication and leveraging social proof to maintain customer engagement. Physicians are encouraged to align their branding with customer preferences and decision-making processes. Melina's book, "The Truth About Pricing," is highlighted and suggests using well-known brands as references for crafting compelling copy. They also underscore the value of feedback from target customers and practicing elevator pitches. Tune in to learn how to leverage behavioral economics for optimal customer alignment and business success in Direct Primary Care.
-> To explore more of Melina Palmer’s insights and dive deeper into the psychology of pricing and decision-making, check out her book, "The Truth about Pricing," and visit https://thebrainybusiness.com/mydpcstory for exclusive content.

* DrChrono seamlessly integrates patient engagement with scheduling, clinical workflow, and medical billing, allowing you to manage your practice wherever you go. START YOUR FREE TRIAL TODAY!
* HINT CLINICAL: Purpose-built by and for DPC clinicians, it is an all-encompassing EMR combining Hint’s existing billing and membership management software with a clinical interface. LEARN MORE TODAY!

-> SPRUCE HEALTH: NEW USERS get 20% off your SPRUCE HEALTH paid plan with code: MARYAL20

FREE 1 month trial - HEIDI HEALTH PRO: As Individualized As Your DPC.

Support the show

Be A My DPC Story PATREON MEMBER!
SPONSOR THE POD
My DPC Story VOICEMAIL! DPC SWAG!
FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube