Episode #900: Bob Burg: How To Be a “Go-Giver”!

Natural Born Coaches

For this special 900th episode of Natural Born Coaches our guest is Bob Burg! The co-author of the best-selling phenomenon “The Go-Giver” (over a million copies sold), Bob has helped companies, sales leaders, and teams sell at higher prices with less resistance for over 30 years. This interview gives valuable advice for your coaching business, check it out!

What You’ll Hear In This Episode:

- The importance of providing value to others in business exchanges (“money is an echo of value”) and the need to set boundaries in professional relationships

- How to build genuine relationships with others

- Bob's referral-asking process, including using bridge phrases and funneling down client's networks into small, identifiable groups

- A proven strategy for dealing with “brain-pickers”

- Timeless advice from Tom Hopkins, legendary sales book author!