Kiri Nathan on fashion, cultural connection and what resonates with consumers

New Zealand China Council Podcast

Kiri Nathan is the founder of her eponymous clothing brand Kiri Nathan Ltd. Kiri has been travelling to China for years, a journey that started with sourcing fabric from one of the world’s largest textile markets. In this podcast we speak with Kiri about her China experience, including taking a hīkoi of young designers to market - which has led to the development of NZ’s inaugural Māori fashion collective. Kiri provides insight on a range of topics, including sourcing fabrics from China, the impact of Covid-19 on her supply chain, the benefits of leading with Māori culture, an exciting new platform that caters to SME’s and key factors that resonate with Chinese consumers.