Magic Memories' John Wikstrom and Jason Todd on China market entry

New Zealand China Council Podcast

"It’s not necessarily about providing the lowest priced product that will make you a success in China... it’s about being able to add value and continue to create value." Magic Memories started as fast photo service for tourists on the Queenstown gondola more than 20 years ago. It is now a global business with Magic Memories teams operating at more than 200 tourist attractions around the world, including Sea World, Movie World, Madame Tussaud's and Legoland. In this podcast, John Wikstrom, Executive Director and Founder of Magic Memories, and Jason Todd, Magic Memories Head of Business Development for Asia talk about their decision to enter the China market during this challenging time. The discussion ranges from why they decided to enter the China market, how they ‘dial up’ or ‘dial down’ down the company’s New Zealand roots, the impact of Covid on the company’s value proposition, and the challenges and opportunities going forward.