Matt Paulson: Bootstrapping MarketBeat To $40M/Year and 4.3M Newsletter Subscribers

Newsletter Operator

Matt Paulson is the founder and CEO of MarketBeat. Matt’s media company and newsletter has over 4.3M subscribers and is on pace to do $40M in revenue this year.
Follow Matt Paulson on Twitter: @MattPaulsonSD
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• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 About MarketBeat and Matt’s media company
05:14 Ad spend across Google, Bing, Facebook, and other channels
09:09 Working with agencies
11:46 Managing advertising through agencies, offers, and automation.
13:42 Hot stock trends drive high newsletter engagement.
17:28 Two big companies and smaller affiliates
20:56 The Financial publishing industry and the CPA model.
25:06 Investor relations, financial newsletters, CPA deals.
29:16 Dynamic offer rotation maximizes email campaign performance.
32:42 Multi-channel marketing maximizes message delivery effectiveness.
36:17 Email success depends on optimizing for sales.
36:59 Rising newsletter ads face potential sustainability issues.
40:44 Consider audience demographics, interests, then find affiliate program.
45:53 Marketbeat’s plans
47:23 Pioneering data-driven financial content creation
50:21 Where to find Matt online
Links Mentioned

MarketBeat.com
Twitter.com/MattPaulsonSD