Greg Whitmire on Outlasting the Real Estate Winter and Leading 2 Companies At a High Level

Next Level Agents: The Kevin & Fred Show - Interviews with the best and brightest minds in the real estate industry

Real estate and mortgage are businesses where we can earn more by doubling down on the thing we know (production) or force growth through other people. Agents and LOs often choose the former, so they take steps away from buying back their time, experiencing freedom and making room for other opportunities.

Though doing more production pays us in the present, forcing growth through other people ultimately pays a much higher dividend. The sooner we take that step, the better off our lives will be.

Greg Whitmire has grown through other people and dialed in his schedule so much that he’s able to be CEO of 2 successful businesses - a mortgage company and a title one. That’s a lot of moving parts, but Greg manages it effectively.

It takes a lot of discipline and effective self-management to run and grow 2 businesses, have a great family life and do everything else you aspire to do. Greg shares his incredible approach to life and business and how he’s able to work 2 high level jobs simultaneously.

Quotes

It’s just easier to get someone to buy into a system when they don't have other systems they are used to. -Greg Whitmire

Boredom is the devil for me. I have to keep myself structured, if not I’m all over the place. -Greg Whitmire

Key Points

Outlasting winter in real estate

As far as seasons go, this is definitely winter in mortgage, title and real estate. For those who are able to grow - even marginally, are the ones who will benefit when things swing the other way again. They’ll get all the deals by default because there’ll be no one else left. During the winter of 2008 and 2009, it felt like it would last forever, but it ended. You don’t even need to be growing right now to benefit in the end - even staying stagnant is as good as growing if everyone else is shrinking.

Don’t knock a newbie

Sometimes hiring a new agent or LO and training them is better than teaching an old dog new tricks. It’s just easier to get someone to buy into a system when they don’t have other systems they are used to. Schools are always spitting out new agents and LOs. Everyone started as a new agent, all of the greats were brand new at one time, so don’t overlook brand new folks just because you think they lack experience.

Whether it’s the agents on our teams or the clients we help, it can be hard to empathize when people are struggling to live up to their potential. It’s frustrating to see someone not do what they need to be who we know they can become. To overcome this: we have to not hold people accountable to what we think they’re capable of, but rather what they’re own goals are.

An entrepreneur who is too tightly scheduled can’t transform

In order to do what needs to get done, it’s important for us to have deliberate time blocks and schedules, but there’s a caveat. Sometimes we can have so many boundaries,it keeps us from what we want so it’s necessary to loosen up and give some leeway. Even the most dialed in calendar needs some white space

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