236 - How to Easily Automate Your Marketing with Brad Smith

Nikonomics - The Economics of Small Business

Join me, Nik (https://x.com/CoFoundersNik), as I interview Brad Smith (https://x.com/bradsmithcoach).

In this episode, I talk with Brad Smith, the co-founder of Automation Links, a business that helps other companies automate their marketing. Brad's company is doing an incredible $100k a month with 80% margins, and he shares the secrets behind his high-margin business model.

He explains the power of being omnipresent and why a customer needs to see you 24 times on four different channels before they trust you.

The most mind-blowing part? We dive deep into a marketing strategy involving pixels. Brad breaks down how these small pieces of code can track visitors to your website and social media posts, allowing you to retarget them with ads for a fraction of the cost. It’s a secret weapon for scaling your business!

Questions This Episode Answers:

• How can pixels help you track and retarget customers for a quarter of the cost?

• What is the "one action item" every business owner should do today, even if they aren't ready for ads?

• Why does staying small and profitable lead to a better quality of life than chasing massive top-line revenue?

• How can you get your ad to the top of Google Maps searches with zero competition?

• What is a simple "themed day" system for creating a consistent social media content calendar?

Enjoy the conversation!
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This week we covered:

00:00 Introduction to Brad and His Business

01:17 The Role of Automation Links

02:07 Revenue and Growth Insights

03:55 Investment Opportunities and Business Philosophy

10:57 Digital Marketing Channels Explained

14:19 The Power of Pixels in Marketing

17:17 Setting Up Pixels for Your Business

19:06 Targeting Your Audience Effectively

19:39 Setting Up Pixels for Better Ad Targeting

20:35 Using Ads to Boost Organic Growth

22:09 Leveraging YouTube and Google's Ad Network

22:52 Pixel Tracking for Small Businesses

24:05 Practical Examples and Tips for Businesses

26:39 Choosing the Right Channel and Content Strategy

33:36 SEO and AI: The Future of Search

35:57 Content Calendar Strategy

36:25 Conclusion and Final Thoughts